NJ Business Action Center Launches Podcast to Aid Businesses


The New Jersey Business Center (NJBAC) today announced the launch of an all-new podcast series designed to help businesses across the state succeed. The podcasts address specific challenges businesses are facing, ranging from setting up an LLC to obtaining permits to grow to learning to export products.

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The series, available on the center’s website gives listeners a glimpse of the inner-workings of the NJBAC and the collective expertise of its staff. The center is housed within the New Jersey Department of State and is a business-first resource.

“The podcast is our latest effort to highlight the center’s services and spread the word about ways we continue to support the Garden State’s thousands of business owners,” said Melanie Willoughby, executive director at the NJBAC.

The podcast series introduces businesses to experts inside the Business Action Center and provides guidance on how to use its free services. The center’s staff includes the Business Helpline team and business advocates, who work in tandem to help companies of all sizes with issues related to planning, site selection, mentoring, exporting, licensing and more.

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“It’s very important for us to communicate that we are here to help every business in the state,” continued Willoughby. “The NJBAC gives businesses a partner in government so that they can become profitable, create new jobs and thrive in our state.”


Willoughby, a longtime business advocate and recognized leader in the economic development field, is the featured guest in Episode 1 of the podcast, where she outlines the NJBAC’s latest initiatives and its mission.

“We have a lot of depth and breadth in understanding state government and in understanding the laws that impact business. If we don’t have the answer, we’ll know where to find it,” Willoughby said.

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Other episodes in the series feature Don Newman, manager of the Office of Small Business Advocacy and the Business Helpline; Eddy Mayen, manager of the Office of Export Promotion; and Steven Gorelick, executive director of the New Jersey Motion Picture and Television Commission.

The podcasts can be found on the NJBAC website at https://www.state.nj.us/state/bac/bac-about.shtml.