Redding, CA – Black Bear Diner, the one-of-a-kind, bear-themed dining concept offering a family-friendly atmosphere and classic, home-style comfort food, today announced it will be the Official Family Diner for high school athletic organizations in six U.S. states. The multi-year partnership, beginning in the 2021-2022 school year and extending through the 2023-2024 school year, deepens Black Bear Diner’s commitment to the dozens of communities it serves – including young athletes and their families.
The designation of Official Family Diner allows for a branded presence at select state-sponsored high school athletic events at the sectional, regional and championship levels in Arizona, California, Idaho, Nevada, Oregon and Washington. Additionally, Black Bear Diner will be the presenting sponsor of a new, weekly promotion, designed to engage student athletes, their families and fans, and showcase excellence in teamwork. Dependent on the region, the series will be called “Teamwork Tuesday” or “Teamwork Thursday.”
“We are so pleased to be supporting high school athletic programs in communities across multiple states that we already call home,” said Anita Adams, CEO of Black Bear Diner. “As a company that is focused on family and bringing people together over a delicious, hearty meal at any time of the day, Black Bear Diner is proud to be the Official Family Diner for the next three school years.”
All six participating state associations are represented by sports management company Playfly Sports. Those include Arizona Interscholastic Association (AIA), California Interscholastic Federation (CIF), Idaho High School Activities Association (IHSAA), Nevada Interscholastic Activities Association (NIAA), Oregon School Activities Association (OSAA), and Washington Interscholastic Activities Association (WIAA).