MADISON, AL – Slim Chickens, a leader in the “better chicken” segment of fast-casual restaurants, will continue expansion of its 100% all-natural, fresh chicken and unrivaled flavor in Alabama, with its newest opening at 8168 US Hwy 72 W in Madison on October 18.
Legends Development LLC, owned by experienced restaurateurs Alan Renfroe and Dana Price, is an operator of multiple restaurant concepts throughout the state of Alabama. They chose to add Slim Chickens to their portfolio after their first bite and signed to a nine-unit restaurant deal with the brand. Their first two locations are set to open this year in Madison at Clift Farm and Town Madison, with future locations to open throughout Alabama.
“We became ‘Slimthusiasts’ with our first taste of Slim Chickens’ made-to-order fresh food,” said Renfroe. “Once discovering Slim Chickens, we knew we wanted our first locations to be at the Clift Farm and Town Madison. Both locations provide a modern destination for our guests with high traffic in the area. We look forward to opening our first at Clift Farm on October 18 and our second location at Town Madison in December.”
Aside from bringing its famous, delicious fried chicken and Southern-inspired sides to the area, the new Slim Chickens location in Madison will also make a positive economic impact by creating over 75 new jobs in the community.
The Madison opening is one piece in Slim Chickens’ larger growth story. Since its founding in 2003, the brand has celebrated over 125 openings in 24 states, with an overall goal of opening 600 restaurants by 2025.
“Our freshly made Southern dishes and homemade recipes create loyal guests who feel good about the food they’re eating, and we’re proud to be able to grow our loyal fan base into the Madison market,” said Sam Rothschild, Slim Chickens’ chief operating officer.