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– Nescafe coffee maker Nestle on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by increasing marketing and technological investments.
“We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025,” Bernard Meunier, head of Nestle’s strategic business units and marketing and sales, said at its investor meet.
This will be achieved by increasing marketing investment in digital to 70% by 2025 from 47% in 2020, he added.
(Reporting by Siddharth Cavale in Bengaluru; Editing by Jan Harvey)
