Orlando, FL – Red Lobster announced Patty Trevino will join its Senior Leadership Team in the newly created role of Chief Marketing Officer. Trevino comes to Red Lobster from CKE Restaurant Holdings, Inc. where she served as Senior Vice President of Marketing for both the Carl’s Jr. and Hardee’s brands.
“Since I joined Red Lobster a few months ago, my goal has been to build an unstoppable, aligned team of expert leaders, that come together to create amazing support for our guests and our employees. I am absolutely thrilled to have Patty join our already incredibly talented team and take on the critical role of aligning and integrating our guest analysis with our menu and message strategies,” said Kelli Valade, CEO, Red Lobster.
Trevino is an accomplished marketing leader with over 20 years of restaurant industry experience with leading brands, including Burger King, Outback Steakhouse and Bonefish Grill. She thrives on defining and building brands and strategic communication platforms. Known for her ability to innovate, lead and implement initiatives to maximize sales and profits in fast-paced retail environments, Trevino has demonstrated success in identifying untapped opportunities, successfully managing and inspiring teams, and delivering best-in-class work to meet business objectives.
“Red Lobster is an iconic brand. Everyone knows Red Lobster – and of course, the Cheddar Bay Biscuits,” said Trevino. “I grew up in a small Texas border town, and I remember how excited I was when I finally got to go to Red Lobster. Now, years later, I still think the Red Lobster brand is pretty special, which is why I couldn’t pass up the opportunity to join this incredible team. I think there’s a great opportunity to tap into the essence of the brand and bring that to life for the next generation.”
In her role as CMO, Trevino will unify and lead the Marketing, Communications, Customer Experience and Loyalty and Culinary Operations teams.
Trevino was recently named to Nation’s Restaurant News’ 2020 Power List. She received her BBA in Management and Marketing from Our Lady of the Lake University and earned her MBA from University of the Incarnate Word.