Coca-Cola, Molson Coors to launch Simply-branded alcoholic drinks

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Dow Jones Industrial Average listed company Coca-Cola (KO)'s logo is seen in Los Angeles

Coca-Cola Co will launch Simply-branded alcoholic drinks in the United States this summer in partnership with beer giant Molson Coors Beverage Co <TAP.N, as the soda maker doubles down on its adult drinks portfolio.

Soft-drink makers, including Monster Beverage Corp and PepsiCo Inc, have been branching out to the alcohol space as traditional boundaries between the categories rapidly blur.

Coca-Cola launched an alcoholic version of its Topo Chico sparkling water along with Molson Coors about a year ago before tying up with Constellation Brands Inc to introduce Fresca-branded ready-to-drink cocktails.

Molson Coors will launch the Simply Spiked Lemonade in multiple flavors this summer, the Coors Light beer maker said on Tuesday.

Simply, known for its juices, is Coca-Cola’s second-largest U.S. brand in terms of revenue after its eponymous line.

(Reporting by Praveen Paramasivam in Bengaluru; Editing by Krishna Chandra Eluri)


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