Carlsberg warns that higher beer prices could hit sales

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2 mins read
FILE PHOTO: A logo of Carlsberg beer is seen on the entrance of a pub in Brussels

By Jacob Gronholt-Pedersen

COPENHAGEN -Carlsberg plans to raise beer prices to offset rising raw material costs, potentially hitting beer sales this year, the Danish brewer said on Friday.

The world’s third-largest brewer reported better than forecast fourth-quarter sales on Friday but said it expects organic growth in operating profit this year to fall short of last year’s level.

“The significantly higher input costs and continued impact from COVID-19 will pose challenges in 2022,” Chief Executive Cees ‘t Hart said.

Costs per hectolitre rose by 10-12% last year, driven by higher commodity and transportation prices, he said, adding that the company aims to offset the increased costs by raising prices, though this could have “a negative impact on beer consumption”.

Carlsberg expects organic operating profit to grow by 0-7% in 2022, compared with 12.5% last year.

“We’re looking into a different situation this year, and therefore we have a relatively broad range on our financial guidance,” the CEO said.

The company had said on Thursday that it would look for growth beyond its core beer market over the next five years to focus on categories such as cider, seltzers and alcohol-free beer, as well as premium brands such as 1665 Blanc and Grimbergen, which it says generate higher profit margins.

Sales in the fourth quarter reached 15.2 billion Danish crowns ($2.34 billion), against 14.7 billion crowns estimated by analysts in a company poll.


Carlsberg said it would propose a dividend of 24 crowns per share, or 3.4 billion crowns in total, up 9% year on year.

The company also launched a 1 billion crown share buyback programme running until April 22.

($1 = 6.4918 Danish crowns)

(Reporting by Jacob Gronholt-PedersenEditing by David Goodman)

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