SEASIDE HEIGHTS, NJ – Nicole “Snooki” Polizzi is making her return to the place where it all began for her and guido friends, Seaside Heights. While the cast no longer uses their “Jersey Shore House” on the strip in the borough, Snooki announced she’s bringing her “Snooki Shop” clothing store to Seaside Heights this spring.
“Seaside Heights, NJ, Coming Spring 2022, Tag & tell all your Mawma’s,” the brand said earlier this year on its Instagram account.
According to borough officials, the Snooki Shop is part of the town’s plan to redevelop the once-bustling nightclub scene, made famous by Polizzi and the cast of Jersey Shore into a more family-friendly destination. It will be located at 604 Boulevard and is expected to open in April or May.
Most of the boulevard nightclubs made famous by the show have since closed down and some have been demolished since the show ended. MTV’s Jersey Shore gave Seaside Heights a tourism black eye as the show was heavily promoted and facilitated by township officials., but was also a financial boon for the town during its run.
The Snooki Shop, also referred to as “Messy Mawma” is a line of clothing and makeup inspired by Polizzi, with normal mom-sized clothing sizes available too. The Snooki Shop also operates as an online store.