Shrinkflation and how companies are downsizing, but charging you the same price

Jessica Woods

Inflation continues to climb across America at a record pace and now, companies who are afraid to raise prices on their products, instead, are shrinking their products but charging the same prices for the smaller version.

Shrinkflation simply means consumers are paying the same amount for fewer products.

Now, consumer watchdog website Mouseprint is calling out companies who are downsizing their products, but not their prices.


For instance, Cottonelle toilet paper previously sold their “48-Mega” toilet paper with 340 1-ply sheets. Now, they have only 312 sheets.

The old bulky 32-ounce bottles of Gatorade have slimmed down to a tall and thin 28 ounces.

Sunmaid Raisins used to come in 22.58-ounce containers, but now have shrunk to just 20 ounces.

Chobani yogurts, through shrinkflation weight loss, went from 5.3 ounces to 4.5 ounces.

Dove moisturizing body wash once came in 24-ounce bottles which are now just 22 ounces.

Even a bar of Safeguard soap has gone from 4 ounces to 4.2 ounces.

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