Ortega® Celebrates Cinco de Mayo with a ‘Year of Free Tacos’ Sweepstakes

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New survey from Ortega® finds Americans would give up coffee, social media, and even sports in exchange for a year of free tacos

PARSIPPANY, N.J., May 2, 2022 — Ortega®, a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings, peppers and the number-one-selling brand of taco sauce in the United States, is marking Cinco de Mayo with a new sweepstakes where one lucky consumer will win a year of free tacos. The promotion comes on the heels of a recent survey from the Ortega brand, that revealed just how much Americans are willing to give up for free tacos every day for a year.

Ortega surveyed 1,300 Americans to understand their taco consumption behaviors and preferences, and found that Americans are willing to give up some of their favorite indulgences and vices – including coffee, video games, and even social media – if it means they can have free tacos for a year.


Key survey findings include:

  • Americans taking tacos over coffee: Nearly 1 in 3 (29%) Americans surveyed said they would give up coffee for one year if it meant they could get free tacos for a year.
  • Passing on popular pastimes: More than one third of Americans surveyed said they would give up sports (36%) and video games (34%) in order to receive free tacos for a year.
  • Swapping social time for tacos: Nearly one in five Americans surveyed said they were willing to give up social media (19%) if it meant they could have free tacos for a year.
  • Tacos takeover: When asked about the frequency of eating foods per month, almost half (48%) of Americans surveyed said they eat tacos at least once per month* – that’s more than pizza (46%), burgers (46%), French fries (41%) or pasta (36%).

Luckily, Americans won’t need to give anything up, including social media, to still be eligible to win free Ortega tacos for a year. Beginning today, May 2, 2022 through May 6, 2022, consumers can enter to win the Ortega ‘Year of Free Tacos’ sweepstakes by visiting ortega.com/sweepstakes. One winner will be selected at random and receive 52 coupons for a free box of Ortega taco shells – enough to create more than 600 tacos – in addition to assorted Ortega® products for creating the ultimate taco. The winner will also receive a $1040 gift card (equal to $20 per week) to purchase their favorite taco fillings and toppings. No purchase is necessary. For a complete list of official rules and for more information, please visit: www.ortega.com/sweepstakes-rules/.

“The Ortega brand’s easy-to-make, at-home Mexican foods have become a booming grocery category over the past few years, driven primarily by innovation and accessibility,” said Jordan Greenberg, Executive Vice President & Chief Commercial Officer, B&G Foods. “Our recent survey findings confirm just how devoted American families are to eating tacos regularly, and we’re excited to reward consumers with this opportunity to win free tacos for a year.”

For more information about Ortega or to enter the ‘Year of Free Tacos’ sweepstakes, please visit www.ortega.com/sweepstakes-rules/ 

Survey Data Compilation: 1,300 American consumers who have eaten tacos ages 18-73 agreed to take a survey about their taco consumption. The survey was conducted between 2/28/2022-3/01/2022 and users were recruited through a Suzy Poll.

*of respondents who have tacos at least once per month, but not as often as once per week

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How To Enter The Sweepstakes
Enter for a chance to win the Ortega ‘Year of Free Tacos’ sweepstakes by visiting www.ortega.com/sweepstakes and follow the on-screen directions to complete and submit an official entry. No purchase is necessary. A purchase will not increase anyone’s chance of winning. Legal residents of the 50 U.S. states and the District of Columbia who are 18 years of age or older are eligible to participate.  Limit one (1) Entry per Entrant. Sweepstakes begins on 5/2/2022 and ends on 5/6/2022. Winner will be notified by May 12, 2022.

About B&G Foods
Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods’ diverse portfolio of more than 50 brands you know and love, including Back to Nature, B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.

Media Contact:
Natalie Simon
Gillian Small PR
The Daily Caller News Foundation 
201.526.4977

SOURCE Ortega

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