Texas-style BBQ restaurant earns second place at Brazilian barbecue cookoff featuring restaurants from around the world
Dallas, TX (PRESS RELEASE) What happens when Legit. Texas. Barbecue.™ goes to Brazil and competes in the largest barbecue event in the world? It absolutely smokes the competition!
Yep, earning second place from pure ‘cue cuisine proves one thing… Dickey’s Barbecue Pit is taking over the world, one perfectly prepared Texas-style barbecue plate at a time.
Dickey’s Brazil Owners and key staff members banded together and competed against 28 other teams from around the world, all in the name of barbecue, at the Meatstock BBQ Wars from July 8 to 10. More than 30,000 people flocked to Lucky Wings Arena in Sorocaba, São Paulo to enjoy music and barbecue cookoffs at the three-day festival.
The contest featured five different barbecue protein staples including brisket, pork ribs, pork butt, chicken and lamb with each scored based on a taste test from various judges. Bruno Gallucci, Arthur Fumis, Luiz Henrique and Thiago Pattas joined captain, Luana Santos in eventually landing second place, just three points behind the winners. The moment was especially gratifying for Santos, who is also Dickey Brazil’s first-ever Pitmaster.
“It was an amazing experience to bring our pitmasters outside the store to represent Dickey’s Barbecue Pit in the contest,” said Dickey’s Brazil Co-Owner Bruno Gallucii. “We learned a lot about team spirit and how important it is to motivate our crew. We laughed a lot, had fun and the most important thing – we showed all Brazilians what Legit. Texas. Barbecue is all about!”
To learn more about Dickey’s Virtual Concepts follow:
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by the Dickey family. For the past 80 years, Dickey’s Barbecue Pit has served millions of guests in 44 states Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why our name isn’t BBQ. The Dallas-based, family-run barbecue franchise offers eight slow-smoked meats and 12 wholesome sides with ‘No B.S. (Bad Stuff)’ included. Dickey’s Barbecue has 550 locations across the United States and eight other countries.
Dickey’s was named to Newsweek’s 2022 America’s Favorite Restaurant Chains list and USA Today 2021 readers’ choice awards. Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list, been named a Top 500 Franchise by Entrepreneur and named to Hospitality Technology’s Industry Heroes list. Led by CEO Laura Rea Dickey, who was named among the country’s 50 most influential women in foodservice in Nation’s Restaurant News, was recognized by Fast Casual’s Top 100 Movers and Shakers list and honored by Dallas Business Journal. Dickey’s Barbecue Pit has also been recognized by Fox News, Forbes Magazine, Franchise Times, The Dallas Morning News, The Wall Street Journal, People Magazine and QSR Magazine. Dickey’s Barbecue is part of Dickey’s Restaurant Brands which has more than 700 restaurants nationwide including brands Wing Boss, Trailer Birds, Big Deal Burger and bbqathome.com. DRB is led by CEO Roland Dickey Jr. For more information, visit www.Dickeys.com.