The nation’s largest Italian QSR brand saw family meal sales grow by more than 35% at company locations last month
Lexington, KY (-) By innovating its menu and leveraging its prominent value proposition, Fazoli’s is continuing to set itself apart as a best-in-class brand with another month of double-digit sales.
In November, the iconic Italian brand saw sales up 16.7% year-over-year and 26.7% over 2019. With the rising cost and limited supply of goods throughout the industry, Fazoli’s leaned into the success it’s seen with value offers and family meals by testing new family bundles in company locations.
“There’s going to be a major rise in value menu promotions, and Fazoli’s is anticipating the trend and setting our brand up to thrive from it,” said Fazoli’s CEO Carl Howard. “Our industry is facing a variety of uncharacteristic challenges, and consumers are starting to feel the effects of both the supply chain crisis and inflation. Fazoli’s is always thinking ahead, which is why we are introducing new ways to give our guests exactly what they crave at a price point that can’t be beat.”
The renowned brand added the Ultimate Sampler Family Meal and Baked Super Family Meal to its family meal lineup, both of which capitalize on guests’ love for Fazoli’s signature baked pastas and samplers. During the test, family meals jumped from 9% to 12.5% of overall sales at company locations. Following the impressive boost in sales, Fazoli’s will launch the Ultimate Sampler Family Meal and Baked Super Family Meal systemwide in 2022.
“At Fazoli’s, we stick to our recipe for success – providing craveable Italian favorites at an unbeatable value,” Howard said. “We only marketed our new family bundles through CRM and they delivered impressive results. We know our guests well. We listen to them and respond by serving them the highest quality food at the best value when, how and where they want it. With stealth inflation beginning to hit consumers, Fazoli’s is prepared with premium, delicious dishes at a value that our fans can’t find anywhere else.”
To learn about franchising with this record-breaking brand, visit ownafazolis.com or contact Fazoli’s Sales Team – Steve Bailey at steve.bailey@fazolis.com or David Boatright at david.boatright@fazolis.com.
Fazoli’s: Fast. Fresh. Italian.
About Fazoli’s
Founded in 1988 in Lexington, Ky., Fazoli’s owns and operates nearly 220 restaurants in 27 states, making it the largest premium QSR Italian chain in America. Fazoli’s prides itself on serving premium quality Italian food, fast, fresh and friendly. Menu offerings include freshly prepared pasta entrees, Submarinos® sandwiches, salads, pizza and desserts – along with its unlimited signature breadsticks. Fazoli’s is a winner of FastCasual and Steritech’s 2020 Excellence in Food Safety Award and was named one of the “Top 50 Global Fast Casual Innovators in 2021” by Foodable, a “Top 200 Franchises in 2021” by Franchise Business Review, a FastCasual “Brand of the Year,” and an Entrepreneur 2018 “Franchise 500.” CEO Carl Howard was named among the most influential restaurant CEOs in the country in 2020 by Nation’s Restaurant News, was recognized as one of the top 25 industry leaders on FastCasual’s 2021 Top 100 Movers and Shakers list, and he and his team were recipients of the 2021 American Business Awards Gold Stevie Awards in Food & Beverage for Company of the Year and Achievement in Management.
Contact:
Cami Studebaker
Champion Management
972-930-9933
cstudebaker@championmgt.com