Salvation Army sees increase in need as New Jerseyans battle inflation, rising food costs

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Volunteers with the traditional red kettle and bell are a common sight in New Jersey during the Christmas season.
Volunteers with the traditional red kettle and bell are a common sight in New Jersey during the Christmas season.

In what has become a holiday tradition, the Salvation Army has officially kicked off its annual Red Kettle fundraising campaign across New Jersey – and is issuing a rallying cry for Americans to “Love Beyond”. 

Millions of people can find hope and help when we love beyond hunger, shelter, and disaster. This is the message of the organization.  

Thousands of New Jersey residents are still struggling to cope with the impacts of the ongoing pandemic, inflation, evictions, and job losses during this holiday season. During this Christmas season and beyond, the Salvation Army will provide service and love to those in need.   

As a result of the funds raised through the organization’s iconic red kettles, not only are gifts provided to children who would otherwise go without, but also food, shelter, and utility assistance is provided every day of the year. 


“Most people know The Salvation Army for our Red Kettles, our Angel Trees, and our strong presence during the holiday season, but we support local families and individuals all throughout the year,” said Major JongWoo Kim, Divisional Commander of the Salvation Army New Jersey Division. “Every dollar dropped into a red kettle is a small act of love that can have a huge impact for someone in need.” 

There has been an increase in the number of people signing up for Christmas assistance as well as an increase in requests for services such as food and shelter this year. As a result of the generosity of donors, the organization will be able to meet the immediate and long-term needs of so many people throughout the state.  

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You can help The Salvation Army’s efforts to support the most vulnerable in New Jersey through a variety of ways:  

  • The best way to ensure services continue for those in your community is to sign up for a sustaining gift of $25 a month, which could be the difference between a family staying in their home or falling under the poverty line and living on the streets. 
  • Visit the red kettles at retail locations throughout New Jersey, including Hobby Lobby, JC Penney, Walgreens, Stop & Shop, Walmart, Sam’s Club, Bass Pro Shop, Cabela’s, Village ShopRites, Saker ShopRites, Acme, Kings Supermarkets, and Boscov’s.  
  • Donate digitally with Apple Pay, Google Pay, PayPal, and Venmo at any red kettle. 
  • Ask Amazon Alexa to donate by saying, “Alexa, donate to The Salvation Army,” then specifying the amount. 
  • Give any amount by texting “KETTLES” to 51555. 
  • Provide Christmas gifts to children of local families in need through The Salvation Army Angel Tree.