Rita’s unleashes free cold brew frozen coffee to celebrate National Cold Brew Day

Jessica Woods

TOMS RIVER, NJ – Toms River residents love Rita’s Italian Ice and Frozen Custard. The proof lies in two successful stores in the township. Starting this week, residents will have a new treat to explore at their local Rita’s to celebrate National Cold Brew Day.

Rita’s has introduced a new line of Cold Brew Frozen Coffees, available for a limited time at all of their locations, starting April 17.

“The new line of frozen coffees comes in three flavors, Original Cold Brew, Mocha, and Caramel, and is made with Rita’s vanilla ice and custard, creating a unique coffee experience,” the company said.

To celebrate National Cold Brew Day on April 20, all Rita’s app users will receive a free small frozen coffee reward in their app account. According to Brianne Barket, Director of Product Development and Quality Assurance of Rita’s Italian Ice & Frozen Custard, the introduction of the new line of frozen coffee products was based on the positive response from guests after testing frozen coffee in shops last year.


“After testing frozen coffee in shops last year to an overwhelming positive response from guests, we’re focused on growing our beverage line to meet growing consumer demand for all-day refreshment and on-the-go portability,” she said

Rita’s has locations on Route 9 and Fischer Boulevard in Toms River. They also have locations in Jackson, Brick, Lakewood, Howell and Point Pleasant.

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