Alycia Yerves Creative, a marketing & design agency in Ocean Township, has been honored with two awards from UK-based publication LUXLife Magazine.
The awards won are: Best Digital Marketing & Design Consultancy – New Jersey (LUXLife Magazine Designer Awards), and The LUX Excellence Award For Vinyl Artwork – ‘Be More Chill’ Album Package (LUXLife Magazine Vinyl & Record Awards).
The agency’s Founder and Creative Director, Alycia Yerves, says she is thrilled with the news.
“Our team is extremely proud to be recognized by LUXLife in this way,” says Yerves. “We want to thank our wonderful clients who trust us with so many exciting projects. We share this honor with them.”
Yerves adds that it is particularly meaningful to win an award for designing the vinyl album package for the original cast recording of the musical, Be More Chill. The show premiered in 2015 at Red Bank’s Two River Theater, where Yerves worked in the marketing department before launching her own firm. The digital album and CD of the Two River Theater cast recording was released in 2015 by Ghostlight Records, a division of Warner Music Group. Prompted by hundreds of millions of album streams over the following years, the record label decided to release a special edition on vinyl and enlisted Alycia Yerves Creative to head up the design. The double gatefold vinyl package featured new illustrative designs, green and red colored discs, a 16-page booklet with lyrics, production photos and a liner note from composer Joe Iconis.
Largely due to the popularity of Be More Chill’s original cast recording, the show became a global viral sensation that propelled the production to land on Broadway this year, where it will be running through August 11 at the Lyceum Theatre.
“Experiencing the journey of Be More Chill has meant the world to me,” Yerves explains. “When Ghostlight Records reached out last year and asked my company to design this vinyl package and make it something truly special for the fans, I couldn’t wait to jump in! Our team collaborated on this unique edition and we feel immensely privileged to have worked on this project.”
LUXLife Magazine presents the awards each year to highlight the innovative, the wild, and the wonderful in design, advertising, PR, and more.
Jessie Wilson, Awards Coordinator for LUXLife, explains: “Design is a crucial part of all branding, and in the increasingly digitalized corporate market, clients require both skill and expertise. All of my winners have exhibited this in abundance, and it is with pleasure that I offer them my congratulations and best wishes for the future.”