On the Border Coming Soon in Toms River, but What is it?

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3 mins read

TOMS RIVER, NJ – A new restaurant is coming to the Ocean County Mall’s new “restaurant row” in the near future called “On the Border”.

According to a statement from mall operator Simon Properties, On the Border has been, “Firing up delicious Tex Mex specialties since 1982. For nearly 40 years, we’ve cultivated a delicious menu featuring the BOLD flavors of Texas and Mexico. From using mesquite-wood grills to sear special marinades into our fajitas to crafting margaritas, chips, salsa, guacamole and tortillas by hand daily, we take pride in serving authentic Border-Style meals in generous portions.”

But what is it and what sets it apart from other chain Tex Mex restaurants like Chipotle, Baja Fresh, Taco Bell, Moe’s Southwest Grill and even our own local Surf Taco.

The company says the restaurant will be opening this summer.

“The iconic brand is partnering with Simon Properties Group to become an anchor restaurant in the city’s new outdoor shopping and dining development. Located in Ocean County Mall at 1201 Hooper Avenue, this opening will mark On The Border’s first new corporately owned unit to debut since 2017,” according to Cami Studebaker. “At the new Toms River restaurant, On The Border is introducing an all-new prototype featuring a fresh design with comfortable adobe colors balanced with traditional Mexican accents. A new décor package with artwork inspired by the brand’s heritage rounds out the restaurant’s vibrant atmosphere. The enhanced, efficient footprint will allow for expedited service times and include an OTB To-Go station to streamline the delivery and pickup process.”

“We can’t wait to introduce On The Border’s bold, delicious menu and fun, lively environment to more of the Jersey Shore,” said Chief Real Estate Officer Mike Wood. “Ocean County Mall is the premier shopping destination in the area, so our team is thrilled to debut our new prototype here. The smaller footprint will enable us to quickly serve our authentic border-style favorites and ice-cold ‘ritas to the Toms River community. We’re proud to continue our brand’s growth, in Toms River, and we’re looking forward to providing more jobs, opportunities and delicious Tex-Mex to this thriving area.”

The restaurant offers a menu full of tacos, enchiladas, burritos and chimichangas. It also features nearly a dozen custom fajitas and mesquite grill that offers up burgers, tortas, quesadillas and Tex Mex inspired rice bowls.

In preparation for its grand opening, On The Border plans to hire up to 70 team members in the coming weeks. When the new restaurant opens, it’ll be the sixth On The Border in New Jersey.