Fully Automated Brooklyn Dumpling Shop Opening in Willowbrook Mall

Jessica Woods

Wayne, NJ – The Willowbrook Mall will soon be home to one of America’s faster-growing culinary niche restaurants, the Brooklyn Dumpling Shop.

Brooklyn Dumpling Shop is a one of a kind zero-human interaction quick-service restaurant that opened its flagship location in the East Village in May 2021.

The 24-hour restaurant has a contactless ordering system and brings back the Automat of yesteryear with today’s technology. State-of-the-art temperature-controlled food lockers ONDO, powered by Panasonic offer guests an easy and safe option to pick up orders at their peak freshness. Brooklyn Dumpling Shop features 32 unique dumpling varieties including Pastrami, Bacon Cheese Burger, Lamb Gyro, French Onion Soup, Philly Cheesesteak, Impossible and Reuben and Peanut Butter & Jelly. 

As the first of many deals involving non-traditional locations, Brooklyn Dumpling Shop has partnered with veteran franchisee Tom Graziano, who brings more than 30 years experience to the table.


“After being involved in franchising for as long as I have, it’s very exciting to see the creativity and the potential of the Brooklyn Dumpling Shop concept,” Graziano said. “I’m delighted to become a franchisee and am looking forward to bringing the unique dumpling creations to Wayne and the shoppers of Willowbrook Mall.”

Since its inception in 2020, Brooklyn Dumpling Shop is on track to meet its target growth trajectory of developing 250 units within two years. After enjoying a year of growth, and celebrating the highly anticipated opening of Brooklyn Dumpling Shop’s flagship location in New York’s East Village, the brand has signed new franchise deals for more than 35 units in five states throughout the country and is actively exploring additional markets for expansion.

“I love when I meet someone who is as passionate and excited to show the customer a new way of ordering and enjoying fast-casual experiences,” said Stratis Morfogen, owner of Brooklyn Dumpling Shop. “Tom and I hit it off immediately – our vision of the Brooklyn Dumpling Shop guest experience is aligned, and I am excited to add him to our impressive and growing roster of franchisees.”

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