LOUISVILLE, Ky. — The removal of American whiskey, including Jack Daniel’s, from Canadian shelves due to retaliatory trade measures is unlikely to significantly impact the maker of Jack Daniel’s Whiskey, Brown-Forman’s overall financial performance, according to CEO Lawson Whiting.
Speaking during a March earnings call, Whiting stated that Canada accounts for approximately 1% of the company’s total sales. While year-to-year figures may vary, the estimate has been consistently referenced in recent reports discussing the ongoing tariff dispute.
The trade measures, imposed in response to U.S. policies, have led to restrictions on American liquor imports in Canada. However, Brown-Forman, which owns brands such as Jack Daniel’s and Woodford Reserve, expects minimal financial disruption due to the relatively small share of revenue from the Canadian market.
As trade tensions continue, the spirits industry is closely watching potential ripple effects on global liquor sales.