A new roundup of Easter treats shows Reese’s Peanut Butter Eggs leading the list of favorite holiday candies among New Jersey residents.
Toms River, NJ – Reese’s Peanut Butter Eggs are once again topping the list of favorite Easter candies for New Jersey residents, according to recent rankings highlighting the state’s most popular holiday treats.
The chocolate and peanut butter classic continues to dominate seasonal candy sales across the Garden State, often ranking as the most popular Easter candy in New Jersey.
Key Points
• Reese’s Peanut Butter Eggs rank as New Jersey’s most popular Easter candy
• Chocolate bunnies, Cadbury Mini Eggs, and foil-wrapped chocolate eggs also rank high
• Peeps marshmallow chicks remain widely purchased despite mixed opinions
Classic Easter favorites remain popular

In addition to Reese’s Peanut Butter Eggs, traditional chocolate treats continue to perform strongly during the Easter season.
Chocolate bunnies remain a staple in many Easter baskets across New Jersey, while Cadbury Mini Eggs are another top pick thanks to their crunchy candy shell and milk chocolate center.
Foil-wrapped chocolate eggs also continue to be a common holiday favorite found in baskets and Easter egg hunts.
Peeps still spark debate
Peeps marshmallow chicks remain one of the most recognizable Easter candies in the country.
While the sugary marshmallow treat tends to divide opinions among candy lovers, New Jersey consistently ranks among the states purchasing large quantities of Peeps during the Easter season.
Local chocolate shops offer handmade treats

Beyond national candy brands, many New Jersey residents also turn to local chocolatiers for handmade Easter treats.
Popular spots include Van Holten’s Chocolates in Brick, 2 Chicks with Chocolate in Middletown, and Barbera’s Chocolate On Occasion in Vineland, which offer artisan chocolate eggs, bunnies, and other seasonal confections.
New Jersey’s Least Favorite Easter Candies Include Peeps, Creme Eggs, Survey Finds
While chocolate treats dominate Easter baskets across New Jersey, several traditional candies continue to rank among the state’s least popular holiday sweets.
A number of classic Easter candies are landing on “least favorite” lists among New Jersey residents, with several sugary seasonal staples drawing mixed or negative reactions in recent surveys.
Among the most frequently cited disliked treats are Cadbury Creme Eggs, Peeps marshmallow chicks, and solid chocolate bunnies.

Key Points
• Cadbury Creme Eggs and Peeps rank among the most disliked Easter candies in New Jersey
• Solid chocolate bunnies are often criticized as underwhelming compared to hollow versions
• Candy corn, jelly beans, and coconut nests also appear on many least-favorite lists
Cadbury Creme Eggs top “most hated” lists
Cadbury Creme Eggs often rank near the top of the least-favorite Easter candy lists due to their extremely sweet fondant filling.
While the candy has a devoted following, many respondents say the thick chocolate shell and sugary center make it overwhelming compared to other Easter chocolates.
Peeps remain highly divisive
Peeps marshmallow chicks remain one of the most recognizable Easter candies in the country, but they also frequently appear on “worst candy” lists.
Some consumers enjoy the colorful marshmallow treats, while others say the sugary coating and texture make them a polarizing choice.
Other candies falling out of favor
Traditional Easter candy corn, similar to the Halloween version, is another treat many New Jersey residents say they avoid.
Certain jelly beans—especially generic or black licorice varieties—also tend to rank lower compared to premium or gourmet versions.
Preference shifting toward higher-quality chocolate
Survey data suggests many New Jersey candy buyers are increasingly favoring higher-quality chocolate options rather than the extremely sweet seasonal candies often found in Easter baskets.
That trend helps explain why peanut butter chocolates, artisan sweets, and premium chocolate eggs continue to rank among the state’s most popular Easter treats.