“Over the past two years, our teams have been focused on taking our Southern-inspired brand into new spaces – geographically and in the consumer mindset. We’re striking the balance between spotlighting our long history and staying relevant,” said Thomas Stager, President for Krystal Restaurants LLC. “From top to bottom, we’ve reworked the organization, bringing in leading talents to spearhead our corporate teams, as well as amazing creatives and influencers who will help drive us toward an exciting future that allows us to further connect with our customers and expand our presence. These are truly exciting times for new and existing franchise partners to join us in our journey as we continue to build on an iconic brand.”
In addition to the rebranding efforts, Krystal also developed and unveiled a new restaurant prototype that delivers on all the dayparts – breakfast, lunch, dinner, and late-night – while requiring a fraction of the footprint and operating costs.
The Krystal franchising program provides partners with start-up and ongoing support in the form of training, marketing, supply chain guidance, regular meetings with key leadership, and more. The program is also highlighted by the following.
“This is a once in a generation opportunity to invest in a legacy brand and we’re seeking those who share in our vision and commitment to delivering on our unique and highly craveable menu, as well as our quality customer service,” added Stager. “We’ve positioned the brand in a way that allows for more partners to invest in our business, grow with us, and expand their own portfolios.”
For more information, visit www.Krystal.com or to learn more about franchising opportunities, e-mail melissa.hodge@Krystal.com.
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Contact:
Kim Miller
Ink Link Marketing
305-333-2809
kmiller@inklinkmarketing.com