New jersey candidate for congress calls voters 'chuds' after dropping non-english ad

Princeton, NJ – A Democratic congressional candidate in New Jersey’s 12th District is facing backlash after referring to critics as “chuds” following complaints about a campaign advertisement delivered in a foreign language. The controversy has quickly drawn attention online, intensifying an already competitive primary race for the open seat.

Jay Vaingankar, a 27-year-old Mercer County native and former Department of Energy staffer, posted on social media, “Sorry chuds, but NJ-12 is a diverse American tapestry that speaks dozens of languages. While you guys focus on ‘woke’, I’m running for Congress to help everyday people, no matter what language they speak at home.”

Photo: new jersey candidate for congress calls voters 'chuds' after dropping non-english ad

The response came after criticism from some users who objected to the ad not being in English. One post read, “You shined a spotlight on yourself as a national New Jersey embarrassment. English is the de facto national language of the United States of America and as of March 1, 2025, English is the official national language. You clearly weren’t speaking to Americans.”

Social media backlash grows amid campaign launch

Key Points

NJ-12 candidate Jay Vaingankar criticized for calling opponents “chuds”
Controversy stems from non-English campaign advertisement
Race follows retirement of longtime Rep. Bonnie Watson Coleman

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Additional responses on social media ranged from criticism of the language used in the ad to broader concerns about immigration and workforce policies. Some users questioned the candidate’s tone, while others criticized the use of insults in political discourse.

Vaingankar recently announced his candidacy to succeed longtime Democratic Rep. Bonnie Watson Coleman, who is retiring. “This is going to be a campaign that really excites voters,” Vaingankar told the New Jersey Globe. “I think it’s going to really change things up. We are focused on tackling the affordability crisis in this state, and the way that we’re going to do that is by bringing some new energy into our politics.”

Crowded primary expected in deep-blue district

The 12th Congressional District, which includes Princeton and surrounding areas, is considered a reliably Democratic seat. Vaingankar enters what is expected to be a crowded primary field as candidates position themselves to succeed Watson Coleman.

The dispute highlights early tensions in the race as candidates begin to define their messaging and respond to voter feedback in a district known for its diversity.

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