New jersey looks to bring back ‘perfect together’ tourism slogan with a modern twist

New Jersey looks to bring back ‘Perfect Together’ tourism slogan with a modern twist

Posted by
1 min read
January 29, 2026

TRENTON, NJ – A new proposal in the State Senate aims to revive one of New Jersey’s most recognizable tourism slogans, bringing back the phrase that defined a generation of state pride under former Governor Tom Kean.

Senate Bill 3195, introduced January 28 by Senator Michael L. Testa Jr. (R–Cape May), would officially designate “New Jersey and You – Perfect Together Again” as the new slogan for the Division of Travel and Tourism. The legislation seeks to modernize and reintroduce the original “New Jersey and You: Perfect Together” campaign that gained national attention during the 1980s.

The “Perfect Together” campaign became one of New Jersey’s most successful marketing efforts, featuring Governor Kean in a series of ads that promoted the state’s beaches, industries, and diverse communities. The slogan has since been retired and replaced by several others, including “New Jersey: Come See For Yourself” and “Little State, Lotta Wow.”

Under the new bill, the updated slogan—adding the word “Again”—would serve as the permanent marketing tagline for the Division of Travel and Tourism. Supporters say it’s a nod to nostalgia and a symbol of the state’s resurgence following economic and tourism challenges in recent years.

If enacted, the change would take effect immediately, formally reinstating one of New Jersey’s most iconic messages to travelers nationwide.

  • Bill designates “New Jersey and You – Perfect Together Again” as the official tourism slogan
  • Revives 1980s campaign popularized by former Governor Tom Kean
  • Aims to permanently restore the slogan as a symbol of state pride and tourism renewal

Phil Stilton is the Editor and Publisher of Shore News Network, an independent digital newsroom providing original reporting on New Jersey, national news, government, public policy, public safety, courts, and community affairs.

As founder of the publication, Stilton leads editorial strategy, investigative reporting, and daily newsroom operations while overseeing coverage that reaches millions of readers annually.

With extensive experience covering municipal government, county government, state legislatures, elections, law enforcement, emergency management, and public records, Stilton specializes in translating complex government actions into clear, factual reporting. His work frequently relies on primary source documents, including court filings, legislation, public meeting records, election finance disclosures, government databases, police reports, and Freedom of Information and Open Public Records Act (OPRA) requests. He has reported extensively on local government accountability, taxpayer spending, campaign finance, public corruption investigations, infrastructure, public safety, and the policies affecting New Jersey residents.

Under Stilton's editorial leadership, Shore News Network has grown into one of New Jersey's largest independent digital news organizations, publishing thousands of original news articles each year while providing breaking news coverage, investigative reporting, and analysis across state and local government. The publication's reporting is routinely sourced from official government agencies, public officials, court records, and firsthand documentation, with a commitment to transparency, attribution, corrections when warranted, and clearly distinguishing factual reporting from opinion.

Stilton's journalism follows established newsroom standards emphasizing accuracy, verification, fairness, and accountability. Every effort is made to verify information through official records and multiple reliable sources before publication. His reporting is intended to provide readers with timely, well-documented information that helps them understand the issues affecting their communities, while maintaining editorial independence from political parties, government agencies, advocacy organizations, and commercial interests.

Readers can submit story tips, corrections, public records, or media inquiries through the official Shore News Network website or its verified social media channels. Shore News Network welcomes corrections and updates when new information becomes available as part of its ongoing commitment to accurate and transparent journalism.

Don't Miss

Exit mobile version