Dstillery Launches ID-free Custom AI™ to Help Brands Reach Their Audiences Without Third-Party Cookies
Privacy-safe solution’s performance on par with cookie-based NEW YORK, April 28, 2022 — Dstillery, the custom audience solutions company, today announced its new programmatic advertising solution, ID-free Custom AI. This revolutionary targeting technology, powered by artificial intelligence (AI), allows advertisers to reach their best customers without user tracking. Dstillery’s patented, privacy-by-design technology works by reaching ad impressions, not users, across all internet browsers. The technology gives agencies and brands the ability to deliver advertising performance that rivals today’s best cookie-based solutions without using IDs. ID-free Custom AI is neither a new identifier nor is it contextual targeting. It’s a new category