Liquid Death: A Great Tea or Better Marketing Gimmick?
Liquid Death, renowned for its edgy branding and canned water, has ventured into the iced tea market with a lineup that’s as bold as its … Read more
Marketing
Underpaid WNBA Star to Sign 8-Figure Marketing Deal With Nike
Caitlin Clark, the rising star of women’s basketball, is on the brink of signing a substantial endorsement agreement with Nike. The WNBA rookie, known for … Read more
New Jersey Proposes State-FundedAwareness Marketing Campaign For Doula Services
TRENTON, NJ – A new bill in New Jersey mandates the creation of a public awareness campaign about doulas, led by the Commissioner of Human … Read more
Big Business Took A Beating From Conservatives Over Woke Marketing In 2023, But Did It Change Anything?
Big Business Took A Beating From Conservatives Over Woke Marketing In 2023, But Did It Change Anything? Will Kessler on January 1, 2024 Companies like … Read more
New Jersey Marketing Exec Sentenced for Health Care Fraud
NEWARK, N.J. – Michael Drobish, 46, of Cedar Grove, has been sentenced to 15 months in prison for his involvement in a health care fraud … Read more
Former Owner of New Jersey Marketing Company Sentenced to 15 Months in Prison for Role in $6 Million Compounded Prescription Drug Scheme
NEWARK, N.J. – The former owner of a New Jersey marketing company was sentenced today to 15 months in prison for his role in a … Read more
Elon Musk’s X hit with trademark lawsuit from marketing agency
By Blake Brittain (Reuters) – X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that … Read more
US SEC fines 9 investment firms over marketing rule failures
WASHINGTON (Reuters) – The U.S. Securities and Exchange Commission on Monday ordered nine investment advisory firms to pay a combined $850,000 in civil penalties for … Read more
Marketing firm Klaviyo eyes up to $8.4 billion valuation in US IPO
By Sri Hari N S and Manya Saini (Reuters) -Klaviyo is seeking a fully-diluted valuation of up to $8.4 billion in its initial public offering … Read more
Marketing firm Klaviyo discloses revenue growth, profitability in IPO filing
(Reuters) -Data and marketing automation firm Klaviyo disclosed its paperwork for an initial public offering (IPO) on Friday, reporting a surge in revenue growth and … Read more
Anheuser-Busch Still Mum On Fate Of Two Marketing Execs As Hundreds Of Others Let Go
Anheuser-Busch Still Mum On Fate Of Two Marketing Execs As Hundreds Of Others Let Go Will Kessler on July 28, 2023 The embattled owner of … Read more
Environmentalists Are Pushing Biden Officials To Weaponize Marketing Rules Against Natural Gas: REPORT
Environmentalists Are Pushing Biden Officials To Weaponize Marketing Rules Against Natural Gas: REPORT John Hugh DeMastri on April 26, 2023 Environmental activists are lobbying the … Read more
SUZANNE DOWNING: The Marketing Geniuses At Budweiser Forgot One Cardinal Rule
SUZANNE DOWNING: The Marketing Geniuses At Budweiser Forgot One Cardinal Rule Suzanne Downing on April 16, 2023 Anheuser-Busch InBev is the largest beer maker in … Read more
UK’s WPP buys Obviously to expand social influencer marketing business
(Reuters) – British advertising group WPP said on Monday it has acquired Obviously, a New York-based social influencer marketing agency, for an undisclosed sum. The … Read more
Adobe signs chip supplier Qualcomm for marketing tech software
By Stephen Nellis (Reuters) – Adobe Inc said on Thursday it had signed a deal with semiconductor Qualcomm Inc as a customer for its cloud-based … Read more
Peloton names former Twitter executive Leslie Berland as Chief Marketing Officer
(Reuters) – Peloton Interactive Inc named former Twitter Inc executive Leslie Berland as Chief Marketing Officer on Tuesday, as the once high-flying connected fitness equipment … Read more
UK watchdog moots tougher checks on financial marketing
By Huw Jones LONDON (Reuters) – Britain’s financial watchdog on Tuesday proposed tougher rules for approving financial promotions after a sharp rise in misleading marketing … Read more
Two Owners of New Jersey Pharmaceutical Marketing Company Admit Role in $38 Million Compounding Fraud Scheme
NEWARK, N.J. – Two owners of a New Jersey pharmaceutical marketing company admitted their roles in a $38 million compounded medication health care fraud scheme, … Read more
Two Defendants Charged For Nationwide Online Marketing Scheme That Fraudulently Enrolled Customers In Credit Monitoring Monthly Subscription
Damian Williams, the United States Attorney for the Southern District of New York, and Michael J. Driscoll, Assistant Director in Charge of the New York … Read more
Texas Man Sentenced to 12 Months and 1 Day for His Role as Executive National Marketing Director in Operating Sham Medical Reimbursement Account Program
NEW ORLEANS – U.S. Attorney Duane A. Evans announced that JOSEPH ANTHONY BORINO, age 65, a resident of Spring Hill, Texas, was sentenced on November … Read more
Southern Classic Chicken Announces Partnership with Franchise Marketing Systems
Family-founded franchise partners with service franchise development company Shreveport, LA (RestaurantNews.com) Southern Classic Chicken, a family-founded fried chicken franchise is announcing its partnership with Franchise … Read more
WaBa Grill Selects Mobivity’s SMS Marketing Platform to Drive Guest Engagement and Increase Visit Frequency and Spend
Mobivity’s SmartMessage™ with Patented Redemption Technology Will Expand Growing Quick Service Restaurant’s Digital Engagement with Customers Phoenix, AZ (-) Mobivity Holdings Corp. (OTCQB: MFON), a … Read more
Chicken Shack Selects Mobivity’s Text Marketing Platform to Fuel Continued Growth
For Tech Savvy Operator, Mobivity’s SmartMessage™ Will Help Promote New Products, Drive Guest Frequency and Build Preopening Subscriber Base for New Locations Phoenix, AZ (-) … Read more
Restaurant Marketing Ideas for October
Coming up with fresh restaurant marketing ideas can sometimes be difficult for restaurant owners and operators. Fortunately, October lays out a tasty selection of food … Read more
Zuppler Announces General Availability of AI-Powered Marketing Services on the Menu Anywhere Platform
New service provides machine learning algorithms to automatically upsell products; data shows a 13.3% increase in average transaction for restaurants that use upsell capabilities Conshohocken, … Read more
Freddy’s Frozen Custard & Steakburgers Announces New CMO and VP of Brand Marketing Amid Ongoing Success
Laura rueckel Leading Fast-Casual Concept Welcomes Industry Veterans Laura Rueckel and Erin Walter and Promotes Jill Tinsley to Director of Communications Wichita, KS (-) Leading … Read more
Farmer Boys Appoints New Vice President and Chief Marketing Officer
Farmer boys has appointed restaurant industry veteran joe adney to serve as the concept’s new vice president and chief marketing officer. Joe Adney To Continue … Read more
Mobivity’s 2021 Restaurant Text Marketing Benchmarks Report Reveals Positive Impact on Guest Frequency, Spend and ROI
Extensive Text Marketing Platform Data Shows Text Subscribers Visit Stores 44% More Frequently Than Non-Subscribers Phoenix, AZ (-) Mobivity Holdings Corp. (OTCQB: MFON), a global … Read more
Fast-Rising Marketing Whiz Jumps Hurdles at Salsarita’s Mexican Grill
Kelly cooke with salsarita’s ceo and owner phil friedman Recognized as a Quick Thinker and Innovator, Kelly Cooke Inspires Charlotte, NC (-) A stepladder won’t … Read more
Restaurant Marketing Ideas for December
Many restaurant owners have been making their marketing lists and checking them twice, knowing that shoppers are hungry for special holiday dining deals and experiences. … Read more
Restaurant Marketing Ideas for January
For restaurant owners and operators, there’s no better way to start off the New Year than with a tasty selection of restaurant marketing ideas. January … Read more
Golden Corral Welcomes Skip Hanke as New Chief Marketing Officer
Skip hanke America’s largest buffet chain hires marketing veteran to lead brand strategy and marketing Raleigh, NC (-) President & CEO of Golden Corral Lance … Read more
Marketing Strategies That Can Help You Kick-start Your Restaurant Business
(-) You cannot build great things in a single day. Many new restaurant owners think their restaurant concept, exterior/interior design, or menu is enough to … Read more
Papa Johns Promotes Anne Fischer to Chief Marketing and Digital Officer
Anne fischer Louisville, KY (-) Papa John’s International, Inc. (NASDAQ: PZZA) (“Papa Johns”) today announced the promotion of Anne Fischer to Chief Marketing and Digital … Read more
Restaurant Marketing Ideas for February
There’s a lot to love about marketing your restaurant in February. Valentine’s Day and Super Bowl Sunday are always two important days for restaurants, but … Read more
Red Lobster Names Patty Trevino Chief Marketing Officer
Patty trevino Orlando, FL (-) Red Lobster® announced Patty Trevino will join its Senior Leadership Team in the newly created role of Chief Marketing Officer. … Read more
London Restaurant Marketing Agency’s Expanded Digital Services Help Drive 100,000 Bookings for Hospitality Clients
(-) After 5 years of managing successful Search Marketing projects for restaurants, hotels, and bars in London, one of the UK’s leading restaurant marketing agencies’ … Read more
Supermenu Partners with Boostly to Provide Text Marketing & Feedback to Restaurants
Orem, UT (-) Boostly, the premier text marketing and feedback solution for restaurants, has announced its partnership with Supermenu POS, a point of sale provider … Read more
Multi-Platinum, Grammy Award-Winning 2 Chainz Named Industry’s First Head of Creative Marketing
2 chainz Krystal Continues its Resurgence with Major Multi-Level Deal with Artist & Trend-Setter Atlanta, GA (-) Krystal, the original slider of the South, continues … Read more
SnappyEats Partners with Boostly to Grow Restaurant Revenue via Text Marketing
Orem, UT (-) Boostly, the premier text marketing and feedback solution for restaurants, has announced its partnership with SnappyEats, a leading restaurant online ordering system. … Read more
Clean Juice Promotes Quick Chadwick to Chief Marketing Officer
B. Quick chadwick Clean Juice, the first and only national USDA-certified organic juice bar franchise and quick service restaurant today, announced the promotion of B. … Read more
Restaurant Marketing Ideas for March
The luck of the Irish is with restaurant owners and operators in need of a marketing angle during March. St. Patrick’s Day, of course, is … Read more
Grow Your Business with Guest Lifecycle Marketing
Chicago, IL (-) Every full-service restaurant understands the importance of attracting customers. To be successful, however, restaurants must turn those customers into long … Read more
Sterling Hospitality’s Kaffee Hopkins To Lead Marketing Executives Group Signature Event in Chicago in May 2022
Kaffee hopkins Part of Annual National Restaurant Association Show, Three-Day Event Returns for First Time in Three Years Atlanta, GA (-) Kaffee Hopkins, director of … Read more
Lee’s Famous Recipe Chicken Adds Food Industry Veteran Dan Sokolik To Lead Marketing
Dan sokolik Shalimar, FL (-) Food industry veteran Dan Sokolik has joined LFR Chicken LLC, owner of the Lee’s Famous Recipe® Chicken brand, as vice … Read more
Restaurant Marketing Ideas for April
Restaurant owners and operators are always on the lookout for special events they can use in their online and offline marketing efforts. Tax Day, for … Read more
MOOYAH Burgers, Fries & Shakes Welcomes New VP of Marketing Sarah Beddoe to Take the Growing Brand to the Next Level
Sarah beddoe The leading restaurant brand builder is aiming to make MOOYAH a household name across the country. Dallas, TX (-) MOOYAH Burgers, Fries & … Read more
Restaurant Marketing Ideas for May
Mother’s Day isn’t the only day in May that your restaurant can honor someone special. There’s also the International Day of Families, Brothers and Sisters … Read more
Culver’s Taps Local Hero For Digital Local Store Marketing
Platform available to Franchisees to Support More than 850 locations Boulder, CO (-) Award-winning, fast-growing brand Culver’s®, known for its signature ButterBurgers® and Frozen Custard, … Read more
Former VP of Local Store Marketing for Marcos Pizza Joins PizzaForno
Jason lowder The 24/7 Automated Pizzeria Concept Hires Chief Marketing Officer to Spearhead U.S. Expansion, First Up San Diego, Houston and New Orleans Toronto, Ontario … Read more