Liquid Death: A Great Tea or Better Marketing Gimmick?
Liquid Death, renowned for its edgy branding and canned water, has ventured into the iced tea market with a lineup that’s as bold as its name. But does this new…
Liquid Death, renowned for its edgy branding and canned water, has ventured into the iced tea market with a lineup that’s as bold as its name. But does this new…
Caitlin Clark, the rising star of women’s basketball, is on the brink of signing a substantial endorsement agreement with Nike. The WNBA rookie, known for her remarkable achievements during her…
TRENTON, NJ – A new bill in New Jersey mandates the creation of a public awareness campaign about doulas, led by the Commissioner of Human Services in consultation with the…
Big Business Took A Beating From Conservatives Over Woke Marketing In 2023, But Did It Change Anything? Will Kessler on January 1, 2024 Companies like Anheuser-Busch, Target and Disney faced…
NEWARK, N.J. – Michael Drobish, 46, of Cedar Grove, has been sentenced to 15 months in prison for his involvement in a health care fraud scheme that cost over $6…
NEWARK, N.J. – The former owner of a New Jersey marketing company was sentenced today to 15 months in prison for his role in a scheme to defraud public and…
By Blake Brittain (Reuters) – X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that claims the social media giant’s…
WASHINGTON (Reuters) – The U.S. Securities and Exchange Commission on Monday ordered nine investment advisory firms to pay a combined $850,000 in civil penalties for advertising hypothetical performance without implementing…
By Sri Hari N S and Manya Saini (Reuters) -Klaviyo is seeking a fully-diluted valuation of up to $8.4 billion in its initial public offering (IPO) in the United States,…
(Reuters) -Data and marketing automation firm Klaviyo disclosed its paperwork for an initial public offering (IPO) on Friday, reporting a surge in revenue growth and profitability in its most recent…
Anheuser-Busch Still Mum On Fate Of Two Marketing Execs As Hundreds Of Others Let Go Will Kessler on July 28, 2023 The embattled owner of the brand Bud Light, Anheuser-Busch,…
Environmentalists Are Pushing Biden Officials To Weaponize Marketing Rules Against Natural Gas: REPORT John Hugh DeMastri on April 26, 2023 Environmental activists are lobbying the Biden administration to block gas…
SUZANNE DOWNING: The Marketing Geniuses At Budweiser Forgot One Cardinal Rule Suzanne Downing on April 16, 2023 Anheuser-Busch InBev is the largest beer maker in the world, producing six of…
(Reuters) – British advertising group WPP said on Monday it has acquired Obviously, a New York-based social influencer marketing agency, for an undisclosed sum. The deal comes less than a…
By Stephen Nellis (Reuters) – Adobe Inc said on Thursday it had signed a deal with semiconductor Qualcomm Inc as a customer for its cloud-based marketing software. Once best known…
(Reuters) – Peloton Interactive Inc named former Twitter Inc executive Leslie Berland as Chief Marketing Officer on Tuesday, as the once high-flying connected fitness equipment works to recharge sales amid…
By Huw Jones LONDON (Reuters) – Britain’s financial watchdog on Tuesday proposed tougher rules for approving financial promotions after a sharp rise in misleading marketing online. Currently, marketing information can…
NEWARK, N.J. – Two owners of a New Jersey pharmaceutical marketing company admitted their roles in a $38 million compounded medication health care fraud scheme, U.S. Attorney Philip R. Sellinger…
Damian Williams, the United States Attorney for the Southern District of New York, and Michael J. Driscoll, Assistant Director in Charge of the New York Office of the Federal Bureau…
NEW ORLEANS – U.S. Attorney Duane A. Evans announced that JOSEPH ANTHONY BORINO, age 65, a resident of Spring Hill, Texas, was sentenced on November 1, 2022 to 12 months…
Family-founded franchise partners with service franchise development company Shreveport, LA (RestaurantNews.com) Southern Classic Chicken, a family-founded fried chicken franchise is announcing its partnership with Franchise Marketing Systems to meet the…
Mobivity’s SmartMessage™ with Patented Redemption Technology Will Expand Growing Quick Service Restaurant’s Digital Engagement with Customers Phoenix, AZ (-) Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized guest…
For Tech Savvy Operator, Mobivity’s SmartMessage™ Will Help Promote New Products, Drive Guest Frequency and Build Preopening Subscriber Base for New Locations Phoenix, AZ (-) Mobivity Holdings Corp. (OTCQB: MFON),…
Coming up with fresh restaurant marketing ideas can sometimes be difficult for restaurant owners and operators. Fortunately, October lays out a tasty selection of food focused days that offer up…
New service provides machine learning algorithms to automatically upsell products; data shows a 13.3% increase in average transaction for restaurants that use upsell capabilities Conshohocken, PA (-) Zuppler, a global…