Toys"R"Us flagship store. Image courtesy of Go! Retail Group.

Toys r us is making a christmas comeback in new jersey this holiday season — Toys"R"Us flagship store. Image courtesy of Go! Retail Group.

Deptford, NJ – A new Toys R Us holiday shop is set to open inside Deptford Mall as the iconic toy retailer expands its national footprint ahead of the peak shopping rush.

The rollout comes as the company adds flagship stores and seasonal locations across the country through its partnership with Go! Retail Group.

Executives say the expansion is designed to bring the brand’s familiar in-store experience to more communities as holiday demand accelerates.

Key Points

Toys R Us will open a seasonal holiday shop at Deptford Mall
The expansion is part of a nationwide rollout with Go! Retail Group
New locations feature major toy brands and family-focused store layouts

The Deptford Mall shop joins a slate of seasonal openings positioned for high traffic, offering assortments from major brands including LEGO, Barbie, Hot Wheels, NERF, and Paw Patrol. The temporary storefront will operate as a compact version of the retailer’s flagship format, organized for quick browsing and high-volume gift buying.

Jamie Uitdenhowen, executive vice president of Toys R Us at WHP Global, said the continued growth reflects strong performance at recently launched flagship stores and reinforces the brand’s visibility during the most active shopping period.

The new store appears alongside seasonal openings from Raleigh to Nashville, broadening the retailer’s reach as it positions itself for increased market share. Toys R Us leaders noted that each seasonal shop maintains a consistent layout designed to streamline customer movement and highlight in-demand products.

Go! Retail Group CEO Gideon Schlessinger said the coordinated openings reflect a strategy aimed at delivering the same shopping experience across all locations, using both permanent flagships and temporary setups to meet local demand.

Deptford Mall, already recognized as a high-traffic regional destination, is expected to see increased foot flow as holiday retailers open temporary shops throughout the season. The arrival of Toys R Us adds a prominent draw for families seeking centralized gift buying options.

Shoppers can access updated store hours and additional seasonal openings through the company’s online store locator and official social channels as more locations come online through the remainder of the holiday period.

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