Toms River, NJ – Mars Wrigley, the world’s largest candy maker known for treats like M&M’s, Twix, Skittle and Snickers launched its newest innovation, Treat Town, a first-ever digital Halloween trick-or-treating experience. Created to save Halloween traditions for families and communities, Treat Town is the answer to brewing uncertainty around Halloween and will serve as Mars Wrigley’s commitment that this season is certainly not canceled but will be one to celebrate and remember.
The app allows kids to play games, decorate houses, and more, for rewards that are redeemable for real candy at the store. Check out the app, because hundreds of local trick or treat doors have already been made here at the Jersey Shore.
“Whether a candy giver or a trick-or-treater, Treat Town offers an immersive experience that will bring smiles and offer new ways to create countless memories, even from behind a screen,” the company said. “Treat Town allows users to collect their favorite candy, connect with friends and family and visit US attractions – all from the comfort of their own home. Beginning today and live through Oct. 31.”
Throughout the month, Treat Town users can create an account and engage in fun activities like building and decorating their virtual house, hosting trick-or-treaters and customizing their virtual door with spooky décor and sounds. Users can also choose their personal avatar, with options like monsters, vampires and more, along with face features, costumes and accessories.
“Halloween is a mega-moment at Mars Wrigley and we’ve tried to think of everything our consumers might need in 2020 to embrace both familiar and new Halloween traditions,” Tanya Berman, Mars Wrigley’s head of seasonal marketing says. “We quickly pivoted to the totally new TREAT TOWN™ platform so families, friends and communities have the entire month of October for inclusive, digital celebrations that create better moments and more smiles this Halloween season. We’ve partnered with the National Safety Council to help create tips and guidance for a mindful Halloween experience for all during the pandemic. No matter what you’re looking for during Halloween 2020, Mars Wrigley is ready.”