The Frozen Pizza Cold War: Barstool’s One Bite Frozen Pizza Flying Off the Shelves After DiGiorno Recall

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6 mins read


SECAUCUS, NJ – If you go into any Walmart, you might just get lucky and find one of Dave Portnoy’s Barstool One Bite Frozen Pizzas…you might also have to settle for Jack’s or DiGiorno because, in many places, they can’t stock the shelves fast enough.

Last week, One Bite Pizza competitor Di Giorno was hit by a recall, sending pallets of the popular brand back to the factory.

The pizza is available right now, but only at Walmarts that haven’t been ransacked by Stoolies.

Is it really that good?

If you want a completely unbiased review of the One Bite Frozen Pizza, check out this video from a guy who totally is not Dave Portnoy.

Is Portnoy being shadow banned by Big Pizza?

In light of his success in the frozen pizza game, Portnoy now claims he’s being shadow-banned on social media. Portnoy suggests the shadowban could be influenced by big pizza to defend their market share. Big Pizza insiders claim Stoolies may have been responsible for sabotaging DiGiorno, but this is all third-party hearsay and Twitter rumors. No charges have been filed at this time.


Meanwhile, on Twitter, DiGiorno is downplaying the threat by sparking ridiculous conversations about putting candy corn and pineapple on pizza, ignoring the elephant in the room…who put the wrong ingredients on their mislabeled pizzas?

It’s rumored that Big Pizza will soon be hosting a sit down with all the bosses to figure out their next move in the new frozen pizza cold war.

Here’s some background on One Bite Frozen Pizza:

Digital media company Barstool Sports and frozen meal brand Happi Foodi are excited to announce their partnership to produce a new line of ready-to-heat pizzas, branded as One Bite Pizza. One Bite launched on September 28th in over 3,500 Walmart stores nationwide and online at Walmart.com, OneBite.app, FreshDirect.com and HappiFoodi.com.

Barstool Sports’ Founder and President Dave Portnoy’s One Bite pizza review series is the most engaged pizza show on the internet. Dave is the number 1 pizza influencer with the highest engagement on the internet, and on his way to building the largest directory of pizza. 

The ‘One Bite’ franchise has taken hold of the nation where he visits pizzerias across the country, eating and rating pizza one slice at a time based on his first bite — stating his famous catchphrase, “One Bite. Everybody Knows The Rules.” During the COVID-19 pandemic, Portnoy was limited with delivery options and forced to pause in-person reviews, and pivoted to frozen pizzas. His at home frozen pizza reviews sparked his journey to create the best frozen pizza recipe and share it with all to enjoy.

Barstool Sports partnered with Happi Foodi, an experienced and established brand headquartered in Secaucus, New Jersey, to produce a portfolio of pizzeria inspired ready-to-heat pizzas under the brand One Bite. Happi Foodi is a chef-created, foodie-inspired frozen food brand on a mission to delight customers with their products, which include Keto Bowls, Cauliflower Pizzas, Veggie Sides, Waffles and more. Happi Foodi has successfully embraced the recent growth of the frozen food segment with a focus on fresh, better-for-you ingredients.

“Pizza is a huge part of my brand. I’ve been involved in the process every step of the way with the team at Happi Foodi, from ingredients to taste testing to packaging, and we’re excited to take it to over 90% of Walmarts. This has been a passion project of mine for years and I’m excited for our One Bite community to finally get to rank my pizza. And remember, this is a frozen pizza scale.” – Dave Portnoy, Founder & President of Barstool Sports

Each of Portnoy’s One Bite Pizza recipes starts with an Italian stone-baked crust, savory tomato sauce crafted from vine-ripened tomatoes, grated parmesan cheese, olive oil and carefully selected herbs and spices. One Bite Pizzas are topped with freshly grated cheeses including mozzarella, cheddar and provolone and topped with bacon, pepperoni and sausage that are seasoned to perfection. One Bite pizzas are available in four flavors: 5 Cheese, Pepperoni, 3 Meat and Supreme.

“Partnering with Dave Portnoy and Barstool Sports has created a revolution in how packaged foods are innovated, marketed and sold” says Sam Rockwell, CEO of Happi Foodi. “We are excited to leverage our development and distribution capabilities to make One Bite Pizza a success. Between Dave’s equity in pizza, Happi Foodi’s expertise in packaged consumer goods and Barstool’s megaphone, we have the opportunity to drive unprecedented growth.”