Target to hire up to 100,000 holiday workers, offer deals earlier

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A Target logo is seen on shopping carts at a Target store in Manhattan, New York City

By Uday Sampath Kumar

(Reuters) -Target Corp said on Thursday it plans to hire up to 100,000 seasonal workers for the holiday season and start offering festive deals earlier than previous years as it gears up for the critical shopping period amid a slowing economy.

The big-box retailer had hired 100,000 workers for last year’s holiday season, which was marked by tight labor supply. It had hired about 130,000 seasonal workers in 2019 and in 2020.

Retailers, dealing with billions of dollars worth of unsold stock, have taken a more cautious view of this year’s holiday season as consumers facing decades-high inflation cut back on discretionary spending.

That has led analysts and companies to predict another early start to the holiday season as consumers likely feel a sense of urgency to find discounts.

Target said it would run its first set of holiday savings deals this year from Oct. 6 to Oct. 8. In 2021, it had begun festive deals on Oct. 10.

The retailer’s hiring plans dwarf those of rival Walmart Inc, which is looking at adding 40,000 workers in seasonal and full-time roles having already hired 150,000 for the previous holiday season in mostly full-time positions.

The difference in the hiring outlooks between the retailers was down to Walmart compensating for over-hiring last year, that led to excess staffing issues which dampened its earnings in the first quarter, said Jane Hali, CEO of investment research firm Jane Hali & Associates.

Another major player in the retail space, Amazon.com Inc declined to comment on its seasonal hiring plans. In recent years, the company has usually announced seasonal hires in October.

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Holiday retail sales are expected to rise between 4% and 6% year over year from November to January, compared to the 15.1% increase in the same period last year, according to Deloitte’s annual holiday retail forecast released on Sept. 13.

Profits of both Target and Walmart have already taken big hits this year as they were forced to ramp up discounts to clear excess inventory.

Target’s shares fell over 3% on Thursday.

(Reporting by Uday Sampath in Bengaluru; Additional reporting by Jeffrey Dastin; Editing by Krishna Chandra Eluri and Savio D’Souza)

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