The Real American Roadhouse launches NIL partnership and hosts Alabama QB at Tuscaloosa location weekly
Tuscaloosa, AL (-) With 16 locations across Alabama, Logan’s Roadhouse is supporting the state’s passion for college football by teaming up with the player leading the Crimson Tide’s high-powered offense.
The Real American Roadhouse today announced that the brand is partnering with University of Alabama quarterback Bryce Young to use his name, image and likeness. Through the sponsorship, Young will promote Logan’s on social media, as well as in on-air radio spots for local stations.
“We’re beyond excited to unite with such a talented and humble player like Bryce,” said SPB Hospitality President of Concepts Josh Kern. “He’s an incredible student athlete with fans across Alabama and the rest of the country. With Logan’s strong presence in Alabama, this partnership made perfect sense for us. We can’t wait to fuel Bryce with Logan’s mesquite wood-grilled steaks and plenty of signature made-from-scratch rolls. Roll Tide!”
Young will be constantly making visits to Tuscaloosa’s Logan’s Roadhouse. Young plans to treat his o-line to dinners this season as a way to thank his teammates for consistently having his back on the field.
“I’m honored to have the opportunity to partner with Logan’s Roadhouse,” Young said. “This brand proudly serves the Alabama communities that have supported me throughout my college football career. I can’t wait to enjoy delicious meals – like my favorite Logan’s eight-ounce Filet Mignon – and the best rolls in town each week! And, with Logan’s visits on me, I’ll get to show my offensive line just how much I appreciate them.”
To learn more about the Real American Roadhouse, visit logansroadhouse.com.
About Logan’s Roadhouse
Logan’s Roadhouse is a leading steakhouse headquartered in Houston. Offering mesquite wood-grilled steaks, signature rolls and American-inspired signature favorites for 28 years, Logan’s has 113 corporate and 23 franchise restaurants in 23 states. For more information, visit logansroadhouse.com and follow Logan’s Roadhouse on Facebook, Twitter and Instagram.
About SPB Hospitality
Headquartered in Houston, Texas, SPB Hospitality is a leading operator and franchisor of full-service dining restaurants, spanning a national footprint of hundreds of restaurants and breweries in 39 states and the District of Columbia. The Company’s diverse portfolio of restaurant brands includes Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of restaurant-brewery brands, including Rock Bottom Restaurant & Brewery and Gordon Biersch Brewery Restaurant. SPB Hospitality also operates a collection of specialty restaurant concepts including ChopHouse & Brewery, Big River Grille & Brewing Works, A1A Ale Works Restaurant & Taproom, Ragtime Tavern Seafood & Grill, and Seven Bridges Grille & Brewery.