Fast-Growing French-Asian Bakery Franchise Collaborates with Major Game Studio, Innersloth, to Launch Cake Inspired by Wildly Popular Online Game
Commerce, CA (-) TOUS les JOURS, a French-Asian bakery café chain offering more than 300 different kinds of artisan pastries, gourmet cakes and desserts baked in-store daily, is excited to reveal its Among Us Impostor Cake based off the popular online multiplayer social deduction game created by Innersloth. The Among Us game gained huge popularity during the pandemic, where it drew nearly 500 million monthly active users and received the “Favorite Video Game” award at the 2021 Kids’ Choice Awards.
“This unique collaboration with Innersloth allowed TOUS les JOURS to channel our inner kid as we created this fun and delicious new character cake,” said Joon Kwon, Marketing Manager for TOUS les JOURS. “We’re confident that online gamers throughout the country are going to love the new Among Us themed cake that’s perfect for birthday parties or just sharing with fellow fans of the game.”
Inspired by the Red Impostor from Among Us, the new cake features chocolate cake layered with ganache-infused whipped cream and choco crunch balls. The cake is finished with a beautiful red glaze and packaged in a themed Among Us box. Perfect for any of life’s celebrations, the new Among Us Impostor Cake joins TOUS les JOURS’ lineup of Among Us-themed treats, including the Among Us Choco Crunch Cake which debuted last year and remains on the menu due to popular demand.
“We’re so excited to collaborate with TOURS les JOURS to create a delicious experience our communities can enjoy. It’s such a fun way to celebrate a special occasion or even just treat yourself! We can’t wait to see the cake in stores all around the country and the joy it’ll bring to people’s faces,” said Victoria Tran, Community Director at Innersloth.
The new Among Us Impostor cake is permanently available at participating locations. Availability may vary by location. For more information about TOUS les JOURS, to view the full menu and to find your nearest location, visit https://www.tljus.com.
About TOUS les JOURS
Since its launch in the United States in 2004, TOUS les JOURS has developed into a reputable bakery & café franchise, specializing in French-Asian-inspired baked goods, passionately made from the finest ingredients. TOUS les JOURS means “Every day” in French. As the name shows, the chain offers a wide range of baked goods – artisan pastries, gourmet cakes and desserts, and handcrafted beverages – baked fresh in-store every day. The brand takes pride in sourcing and using carefully selected ingredients and promises to bring freshness and quality to its customers. TOUS les JOURS continues to expand and embrace innovation in all markets. With its franchising know-how and continuous support from the team, the brand is getting a lot of attention from people who are interested in setting up their own small businesses. Currently, there are more than 70 TOUS les JOURS stores in the U.S. and more than 1,650 stores all around the world. To learn more about TOUS les JOURS stores and their locations, please visit https://www.tljus.com.
About Innersloth
Innersloth is a small independent game studio most notable for creating Among Us and The Henry Stickmin Collection. Founded by Forest Willard and Marcus Bromander in 2015, they made the games they wanted to and hoped people would want to play them. After numerous awards, global press coverage, and millions of downloads, Innersloth can now confirm at least 4 people have played their games. Nice. Innersloth is mainly based around Seattle, USA, but has employees and partners all across the globe.
TOUS les JOURS Media Contact:
Kristyna Otto
Powerhouse Communications
kristyna@powerhousecomm.com
949-261-2216