The beloved diner chain opened a new corporate location in 2020, will open another corporate location in 2021, is doubling down on a digital strategy and franchising regionally
Arlington, VA (RestaurantNews.com) Known for its comfort food and nostalgic atmosphere, Northern Virginia-based Bob & Edith’s Diner is seeking out franchisees to accelerate its growth in Washington, D.C., and the surrounding area.
The concept’s business model is ideally suited to the D.C. real estate market, which has a large volume of units that can be easily converted at a relatively low cost to generate high sales. The brand has already identified several sites in prime locations, which are now available for a fraction of their pre-pandemic cost.
“Bob & Edith’s Diner is the perfect concept for expansion in the D.C. Metro area,” said Kelly Silverman of CBRE Retail. “Landlords in the area know the brand and recognize its potential to make their vacant locations thrive.”
A D.C. institution beloved by politicos and locals alike, family-owned Bob & Edith’s has weathered many storms over the past 50 years. COVID-19 presented unique challenges, but quick pivots and a new digital strategy enabled the third-generation business to not only sustain their operations, but to open a new location in Arlington.
“We feel lucky to have the customer support we have, and we can’t think of a better use of our profits than by reinvesting into more Bob & Edith’s Diners,” said Greg Bolton, owner of Bob & Edith’s Diner. “We want to keep opening as many as we can and have strong franchise partners as we grow nationally.”
Bob & Edith’s appeal is its no-frill atmosphere designed to exceed customer expectations at every turn. Customers love Bob & Edith’s Diner not only for the delicious, made-fresh food, but for the community and sense of belonging that the establishment provides at each location. Regulars do not visit just for coffee and pie – they want to spend time att the diner, chat with the friendly wait staff, read the paper or sit at the counter and watch how the food is made.
“Comfort food may be king in the era of COVID-19, but with more than 2.2 million eggs served, 1.2 million cups of coffee brewed and 23,000 meals capped off with pie, the owners of Bob & Edith’s will tell you that it never went out of style,” said Dan Rowe, CEO of Bob & Edith’s franchising partner, Fransmart.
Bob & Edith’s Diner has earned awards such as Best 24-Hour Restaurant by Cosmopolitan, Best Breakfast in NOVA by Northern Virginia Magazine and Best Diner in Arlington by Yelp. To learn more about Bob & Edith’s Diner franchising opportunities, please visit https://fransmart.com/bob-ediths-diner/.
About Bob & Edith’s Diner
Bob & Edith’s Diner is an iconic Washington, D.C., area restaurant concept that operates 24 hours 7 days a week. Serving up cooked-to-order favorites around the clock, the family-run business has provided exceptional service and hospitality to each of its customers since opening in 1969. The concept currently operates five corporate locations in Arlington, Crystal City, Alexandria, and Springfield, Virginia. Bob & Edith’s Diner currently offers area developer and franchise opportunities to qualifying entrepreneurs. For more information, please visit BobandEdithsDiner.com and Facebook at facebook.com/BobandEdithsDiner.
About Fransmart
Fransmart is the global leader in franchise development, selling over 5,000 franchises worldwide and turning emerging restaurant concepts into national and global brands for 20 years. Company Founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries, QDOBA Mexican Grill, and The Halal Guys from 1-5 unit businesses to the powerhouse chains they are today. Fransmart’s current and past franchise development portfolio brands have opened thousands of restaurants globally. Fransmart and their partner brands are committed to franchise development growth. Follow Fransmart on Facebook, LinkedIn, Instagram, Twitter and YouTube. For more information, visit www.fransmart.com.
Contact:
Peter Hall
Fransmart
peter@fransmart.com