Mason’s Famous Lobster Rolls coming to Pier Village

Phil Stilton

LONG BRANCH, NJ – Pier Village, the year-round oceanfront residential, retail and recreational destination in Long Branch, N.J., is set to welcome two new retail businesses in the summer of 2023. Kushner has announced that it has signed leases with National fast-casual seafood restaurant Mason’s Famous Lobster Rolls and Sunglass City, a sunglasses retailer with locations in Maryland and Florida. Mason’s Famous Lobster Rolls will lease 2,062 square feet, while Sunglass City will lease 1,624 square feet.

Established in 2014, Mason’s Famous Lobster Rolls specializes in serving fresh Maine lobster rolls and other seafood dishes. With nearly 30 locations across the country, the innovative fast-casual dining concept sources its lobster from sustainable fisheries and uses only the finest ingredients to create its signature dishes. The restaurant offers a casual dining experience with an emphasis on quality and authenticity.

Sunglass City is the latest addition to Pier Village’s curated collection of unique and in-demand shopping experiences that already includes Little Words Project, Molly and Zoey, and Salt Nation Surf Shop.


The two new tenants will join other retail businesses that have recently opened at Pier Village, such as Salt Life, Little Words Project, and Sundae Donuts, and the fine art photography gallery Baldy Art Gallery, which recently reopened and unveiled its 2023 collection. Strand Salon, Remedy Realm, and Gavone’s Italian are also scheduled to open later in 2023.

“As we gear up for summer, we are excited to welcome Mason’s Famous Lobster Rolls and Sunglass City to our growing community of premier shopping, dining, entertainment, and residential experiences,” said Nicole Kushner Meyer of Kushner. “With a diverse array of additional businesses scheduled to open their doors in the coming weeks, we know that summer 2023 will be Pier Village’s most successful year yet.”

Since being acquired by Kushner in 2014, The Shops at Pier Village have become one of New Jersey’s most in-demand retail destinations. Its highly adaptable retail spaces are paired with unmatched access to over 2.3 million annual visitors and 493 luxury rental apartments, 243 upscale condos, and 91 hotel rooms at the property. In addition, Kushner has created a variety of programming and community events that attract visitors throughout the year.

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