TOMS RIVER, NJ – Target is facing nationwide criticism for selling LGTBQ pride-themed merchandise and has been pulling the item from some stores due to consumer backlash. This week, Governor Phil Murphy and the Attorney General’s Office issued a threat to Target to not remove those items from the company’s New Jersey locations.
In a show of unwavering support for the LGBTQIA+ community, New Jersey Attorney General Matt Platkin and Governor Phil Murphy have expressed deep concern over recent incidents at Target stores involving the intimidation and destruction of Pride-related merchandise.
Murphy commended Target’s commitment to safety but urged the retail giant not to remove gay pride items from its stores, citing potential repercussions on LGBTQIA+ consumers.
Platkin and Murphy condemned any malicious acts targeting Pride merchandise or intimidating Target employees, viewing such actions as potentially criminal. They encouraged Target to report these incidents to the appropriate authorities and offered their assistance in addressing threats and harassment against the LGBTQIA+ community within Target stores.
Highlighting the escalating politically motivated attacks on LGBTQIA+ Americans in recent years, the officials drew attention to legislative measures adopted by several states that restrict discussions of LGBTQIA+ identity in schools, curtail gender-affirming care, and impose limitations on transgender individuals’ access to bathrooms and sports teams. They also noted the increasing harassment, hate, and threats of violence faced by the LGBTQIA+ community, as well as baseless accusations aimed at discrediting their intentions.
According to Platkin and Murphy, Pride merchandise plays a crucial role in providing a sense of support and countering the influence of fringe voices and bullies. They acknowledged Target’s decision to remove some Pride items from shelves, driven by concerns for the safety of employees and customers. However, the officials expressed concern that this move might unintentionally empower those who engage in hateful behavior, potentially impeding the progress toward social equality for LGBTQIA+ individuals already facing significant challenges nationwide.
Platkin and Murphy emphasized the resources available to support Target in protecting its staff and customers from hate-based intimidation and harassment. They reminded that concrete threats of violence should be reported to local law enforcement, while highlighting specific measures in Massachusetts and Minnesota that combat anti-LGBTQIA+ harassment through public accommodations laws and civil rights acts.
The officials pledged their willingness to employ these resources and support Target’s efforts to combat hate-based incidents. They underscored the importance of standing united in safeguarding the rights and safety of the LGBTQIA+ community. Platkin and Murphy encouraged ongoing dialogue and collaboration to effectively address these issues and ensure an inclusive and supportive environment for all individuals.