TOMS RIVER, NJ – Just over a decade ago, Twinkies disappeared from the shelves of stores across New Jersey and America. Hostess had gone out of business and it wasn’t until a year later in November 2013 that the popular American treat returned.
Twinkies, the iconic cream-filled snack cakes, have seen their fair share of ups and downs. The most significant moment in the brand’s history came during bankruptcy proceedings when Twinkie production was suspended on November 15, 2012.
The suspension led to an absence from American store shelves that lasted for a few months, marking a period of uncertainty for the beloved snack. Fans of the product were left wondering if they would ever enjoy the treat again.
However, Twinkies made a triumphant return, becoming available again nationwide on July 15, 2013. The return was met with enthusiasm by consumers, and the Twinkie has since reclaimed its place in the American snack food landscape.
Now, Hostess Brands Inc., known for its Twinkies snack cakes, is contemplating a sale after receiving acquisition interest from major snack food makers, according to sources close to the matter.
The move towards a potential sale comes as Hostess raised prices on some products to augment revenue, thereby sparking investor worries over the company’s future outlook. The news comes as the company’s shares were down 1% for the year, in contrast to a 29% increase in the Nasdaq Composite Index.
Companies including General Mills Inc., Mondelez International Inc., PepsiCo Inc., and Hershey Co. have expressed interest in acquiring Hostess, as per the sources.
To manage the deal negotiations, Hostess has reportedly engaged the investment bank Morgan Stanley. However, sources emphasize that no agreement is definite, and Hostess may decide against proceeding with any deal.
The situation underscores the ever-changing dynamics in the snack industry, with large players showing interest in established brands. Any potential transaction involving Hostess would be closely watched in the industry and the broader market.
While any corporate sales are of concern to customers, it’s a safe bet to assume whoever buys the Twinkies brand will be in good hands and on store shelves for a long time to come.