Swank New Lounge at Pier Village Includes Bowling Alley, Bar, Games

Jessica Woods

LONG BRANCH, N.J. — Pier Village in Long Branch announced the upcoming opening of Pier Pins, an 8,000-square-foot entertainment lounge complete with cutting-edge bowling, virtual sports simulators, table games, and a full-service bar. The grand opening is set for September 7 from 6 pm to 12 am at 20 Melrose Place.

The venue aims to be a comprehensive entertainment hub, adding to Pier Village’s existing array of shopping, dining, and leisure offerings. With four full-sized bowling lanes and three sports simulator bays featuring everything from golf to soccer, Pier Pins aims to serve diverse interest groups, from corporate teams to social circles.

Pier Pins will also offer a full-service bar with an extensive selection of handcrafted cocktails, beers, and wines. The food menu will include a range of bar bites, curated by the culinary team that oversees Salt Steakhouse, another Pier Village establishment.


Nicole Kushner Meyer of Kushner said that Pier Pins aims to strengthen Pier Village’s reputation as a year-round destination on the Jersey Shore.

Management of Pier Pins will be led by Ernie Blundell, an industry veteran with over 30 years of experience managing attractions such as The Empire State Building and The National September 11 Memorial & Museum.

Blundell noted the meticulous attention to detail in every aspect of Pier Pins, from decor to game selection, to ensure a high-quality experience for visitors.

Pier Pins will operate from 12 pm to 12 am from Sunday to Thursday, and from 12 pm to 2 am on Fridays and Saturdays. Reservations are recommended. For more information or to make a reservation, visit www.pierpins.com. Details for corporate or group outings can also be found on the venue’s website.

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