TOMS RIVER, NJ – Summer has passed, but if you’ve been craving Italian ice and frozen custard since Labor Day, help is on the way to satisfy your sweet tooth.

Rita’s Italian Ice & Frozen Custard expands its Cold Brew Frozen Coffee offerings to include a new Pumpkin flavor, meeting customer demand for fall-themed options. The new offerings will be available at Rita’s locations in Toms River, Jackson and across the entire state of New Jersey.

The Pumpkin-flavored Cold Brew Frozen Coffee joins Original Cold Brew and Mocha in the lineup. These seasonal offerings are made with Rita’s signature vanilla ice and custard. The new Pumpkin flavor is available now at all Rita’s locations for a limited time.

Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard, stated that the earlier introduction of Cold Brew Frozen Coffee received positive feedback. The company anticipates a similarly enthusiastic response to the new Pumpkin flavor as the seasons change.

Customers who download the Rita’s app and sign up by September 17 will receive a free small frozen coffee reward, enabling them to sample the new Pumpkin Frozen Coffee through September 24.

Madalyn Weintraub, Sr. Director of Marketing at Rita’s, emphasized that while summer is ending, Rita’s offerings continue to generate interest. The Pumpkin Frozen Coffee and other upcoming fall-themed treats are expected to maintain customer excitement throughout the season.