What Makes Pastosa’s Italian Market a Happy Go-To for New Yorkers in Jersey?

Jessica Woods

NEW YORK, NY – Pastosa’s Italian Market, a cherished name among New Yorkers for generations, has been weaving the same culinary magic in New Jersey, where it caters to a growing community of New York City transplants. The evolution from a single store in Staten Island to a burgeoning chain in New Jersey is a testament to the timeless allure of Pastosa’s unique offerings.

Founded by Anthony Ajello in Staten Island over 50 years ago, Pastosa’s emerged as a neighborhood haven for authentic Italian goods. The store quickly became synonymous with quality, owing much of its reputation to a wide variety of fresh pasta, ravioli, and an array of Italian delicacies.

As a hub of Italian culinary tradition, Pastosa’s has always been more than just a market. It’s a place where old-world charm meets the bustling energy of New York City. The aroma of fresh mozzarella, the sight of handcrafted pasta, and the sound of Italian chatter became emblematic of a cultural institution that stood the test of time.


The venture into New Jersey was a natural progression, spurred by the influx of New York City residents seeking quieter environs without sacrificing the tastes they had grown accustomed to. Pastosa’s took it in stride, extending its familial ambiance and prized Italian fare to multiple locations across the Garden State.

In New Jersey, Pastosa’s has become a beloved spot for many, recreating the NYC deli and market experience. The stores have become social and culinary hubs, much like they have in their city of origin, providing a slice of New York City’s rich Italian heritage.

The success of Pastosa’s in New Jersey mirrors the timeless appeal that it holds in the heart of many New Yorkers. It is not merely the taste of home that draws in the crowd, but the essence of a shared community and a tribute to enduring Italian culinary traditions.

Pastosa’s has locations in Manalapan, Cranford, Eatontown, Manasquan, and Florham Park.

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