Black Friday Shopping Report Identifies Stores with Biggest Discounts in 2023

NEWARK, NJ – Shopping in the New York City Metro area can be daunting, especially with crowds and traffic on Black Friday. This year, there’s some help for shoppers to find the best discounts before they leave. Most can be found online.

According to the personal-finance website WalletHub, the upcoming Black Friday sales event is expected to attract numerous shoppers, both online and in physical stores. To assist consumers in maximizing their savings, WalletHub has released its 2023 report on the Best Places to Shop on Black Friday.

Top Black Friday Retailers by Average Discount:

1. JCPenney – 59.12%
2. Macy’s – 58.19%
3. Belk – 54.76%
4. Kohl’s – 48.81%
5. Target – 32.70%
6. BJ’s – 30.11%
7. Best Buy – 29.78%
8. Amazon – 28.48%
9. Walmart – 26.88%
10. Dell – 25.79%

Key Findings:

• JCPenney offers the highest overall discount rate at 59.12%, while Costco provides the lowest at 17.07%.
• The average discount for Black Friday is 35%. Shoppers are advised to target this discount amount or higher to avoid falling into Black Friday traps.
• The “Apparel & Accessories” category features a significant share of the discounts, offering an average of 15.72% off, while the “Consumer Packaged Goods” category has the least, with discounts averaging 4.16%.

These insights can guide consumers in planning their Black Friday shopping to ensure the best deals and savings.