Atlantic City Touted as Joyous Adventure for International Tourism in the Mid-Twentieth Century

Atlantic City’s Golden Era: “On the Boardwalk” Captures Tourist Haven’s Heyday

ATLANTIC CITY, NJ — “On the Boardwalk,” a 1940s travel commercial, highlights Atlantic City’s transformation from a humble fishing village to a premier American tourist destination. Produced by the Convention Bureau of Atlantic City, the film showcases the allure of the city’s famed boardwalk and its diverse attractions.

The commercial begins with tourists arriving via Eastern Airlines, train, and Twin Coach bus, signaling the city’s accessibility. The boardwalk, stretching seven miles along pristine white sands, serves as the film’s centerpiece. Hotels range from luxurious boardwalk establishments to more affordable off-boardwalk options, accommodating a broad spectrum of visitors.

Atlantic City’s Beach Patrol, with well-trained lifeguards, ensures safety for sunbathers and swimmers alike. The city is depicted as a popular choice for newlyweds and honeymooners, catering to both the young and old. The boardwalk’s design, featuring shops and an ocean view, is likened to a massive cruise deck.

A plethora of activities, from ocean swimming and pool lounging to bicycling and horseback riding, are available. The film also highlights Atlantic City’s vibrant nightlife, including restaurants, nightclubs, and amusement parks. The Ice Capades show, rehearsing at the Convention Center, exemplifies the city’s cultural offerings.

For thrill-seekers, speedboats and a public sailing fleet offer maritime adventures, while the nearby Atlantic City Racing Association racetrack and the world’s largest tuna club, with 1,400 members, cater to sports enthusiasts. Deep sea and surf fishing are popular activities from spring to fall.

Family-friendly entertainment is abundant, with rides at the Steel Pier and an outdoor stadium for water circus shows. Notable landmarks, such as the historic Absecon lighthouse and the Elephant Hotel, known as Lucy the Elephant, are featured.

The film concludes with a glimpse into the residential life of the city, golf courses, and the $15 million Convention Center, the largest of its kind, hosting the Miss America Pageant. The commercial encapsulates Atlantic City’s appeal as a versatile vacation spot, offering relaxation, entertainment, and adventure.