NEW YORK, NY – Amazon Prime Video, a popular streaming service, is set to introduce commercials to its movies and TV shows starting January 29. This move aims to support the company’s investment in diverse and compelling content over an extended period. The company assures that the number of ads will be significantly lower compared to linear TV and other streaming services.
The current price of the Prime membership remains unchanged, and no action is required from the subscribers. However, for those who prefer an uninterrupted viewing experience, Amazon is introducing an ad-free version at an additional cost of $2.99 per month.
Amazon emphasizes the value offered by Prime membership, highlighting benefits like free shipping on a vast range of products, access to exclusive streaming content, and various other shopping and entertainment perks. These include Prime Video exclusives, blockbuster movies, live sports events, Prime Video Channels, and more.
Additionally, Prime members enjoy shopping advantages on sites beyond Amazon.com, exclusive deals, ad-free music listening, significant savings on prescription medications, access to One Medical healthcare services at discounted rates, free grocery delivery on certain orders, unlimited photo storage, gaming benefits, a wide selection of books and magazines, and a free Grubhub+ membership trial.
The addition of commercials to Prime Video reflects the evolving landscape of digital streaming services, where ad-supported models are becoming increasingly common. Amazon reassures its Prime members that they will continue to receive a high-quality service with additional features and programs in the future.
For those interested in the ad-free option, Amazon provides a sign-up link in their announcement. The company remains committed to enhancing the Prime membership experience and thanks its customers for their continued support.
Note: Live events and content offered through Amazon Freevee will still include advertising, even in the ad-free subscription.