New Jersey’s Fascination with Lucy the Elephant Transcends Generations and Disasters

Jessica Woods

Margate City, NJ – Lucy the Elephant stands as a monumental testament to architectural novelty and community spirit in Margate City, New Jersey. This six-story structure, built in 1881 by real estate developer James Lafferty, was initially conceived as a gimmick to promote land sales along the coast of South Atlantic City, now known as Margate. Over the years, Lucy has attracted presidents, royalty, and countless visitors, cementing her status as a beloved non-gaming attraction in the greater Atlantic City region.

Lucy’s journey from a promotional novelty to a historical landmark is a story of resilience and community action. By the 1960s, neglect had taken its toll, leaving Lucy in a state of disrepair. The threat of demolition in 1970 sparked a remarkable community response, led by the Save Lucy Committee, which managed to raise enough funds to move and restore her to her original glory. This effort culminated in her designation as a National Historic Landmark in 1976, recognizing her as the oldest surviving example of “zoomorphic” architecture and the oldest roadside attraction in America.

The elephant has weathered many storms, including hurricanes and floods, and even survived a fire. Her ability to endure and adapt is a testament to the ingenuity of her creators and the dedication of her caretakers. In recent years, Lucy has continued to evolve, offering overnight stays through Airbnb and undergoing significant repairs to ensure her preservation for future generations.


Lucy’s unique appeal and historical significance draw tens of thousands of visitors annually, setting a new record in 2023 with 42,267 tours. Plans for a visitor’s center aim to enhance the experience, ensuring that Lucy remains a cherished landmark and a symbol of the community’s enduring spirit.

Lucy the Elephant not only represents a remarkable piece of architectural history but also stands as a beacon of community achievement and preservation. Her story is a compelling chapter in the narrative of American roadside attractions, celebrating both cultural heritage and the collective action of a dedicated community.

For more information on tours and visiting Lucy the Elephant, please visit her official website.

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