TOMS RIVER, NJ — The Toms River Police Department (TRPD) has kicked off Operation Brain Freeze 2024, enhancing its initiative to promote bicycle safety among children. This year, officers will be distributing an increased number of “summonses” to kids observed wearing their helmets and adhering to traffic laws.
These special summonses are actually rewards, entitling young cyclists to treats from participating local businesses. The initiative aims to encourage safe biking practices while engaging the community in a fun and rewarding manner.
Participating businesses include Dairy Queen on 931 Fischer Boulevard, Mrs. Walker’s at 908 Fischer Boulevard, Muller’s Creamery located at 53 Main Street, Ralph’s Italian Ice at 570 Fischer Boulevard, and Rita’s Italian Ice with locations at 938 Fischer Boulevard and 1687 Route 9 offering a kid cup of Italian ice. Additionally, Sundaes The Ice Cream Place on 324 Route 166 (Atlantic City Blvd) and Yellow Brick Road at 1857 Hooper Avenue are joining in to support this safety drive.
The Toms River Police thank these businesses for their participation and commitment to promoting helmet use and safety in the community.