New Jersey’s Bubbakoo’s Burritos acquired by private equity firm

WALL TOWNSHIP, N.J. — Bubbakoo’s Burritos, the fast-casual Mexican-fusion chain founded in New Jersey, has been acquired by Thompson Street Capital Partners, a private equity firm based in St. Louis, the companies announced.

Founded in 2008 in Wall Township by industry veterans Bill Hart and Paul Altero, Bubbakoo’s has expanded to more than 130 franchised locations across 15 states, primarily on the East Coast and in the Midwest. The chain began franchising in 2015 and is known for its customizable menu and signature restaurant style. Terms of the transaction were not disclosed.

“From our earliest days in New Jersey to now having more than 130 locations across the country, we’ve been incredibly proud to see our vision resonate with guests, franchisees, and communities,” said Hart. Thompson Street Capital Partners said it sees potential to accelerate growth through investments in technology, infrastructure, and franchise support systems.


Key Points

  • Bubbakoo’s Burritos, founded in Wall Township, N.J., has been acquired by TSCP
  • The chain operates over 130 franchised locations in 15 states
  • TSCP will focus on infrastructure, tech investment, and expanding market reach

TSCP said it was attracted to Bubbakoo’s for its scalable model, strong franchisee relationships, and consistent unit growth. “We are thrilled to partner with the team as they enter this next phase of expansion,” said TSCP Managing Partner Bob Dunn.

Co-founder Paul Altero said TSCP’s involvement will help support franchisees and fuel Bubbakoo’s expansion. “With their support, we’re confident Bubbakoo’s can accelerate its growth into new markets, invest in technology and infrastructure, and continue building a world-class franchise system,” he said.

Sidley Austin acted as legal advisor to TSCP in the transaction.

Bubbakoo’s founders say the new partnership aims to expand the brand without altering the culture that fueled its national rise.

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