JACKSON, NJ – Shoppers swarmed Jackson Premium Outlets this week as the popular shopping destination officially added Crocs, Five Below and Ulta Beauty to its ever-growing lineup, just in time for the busy back-to-school season.
Crocs opened its doors with a full inventory of its iconic foam clogs and seasonal footwear.
Five Below launched its low-cost, high-appeal retail space filled with teen-focused fashion, gadgets and candy.
Ulta Beauty brought its signature collection of makeup, skincare, and salon services under one roof.
The triple-brand debut positions Jackson Premium Outlets as a central shopping hub for families prepping for the school year, offering essentials from backpacks to beauty supplies. All three stores are now fully operational, following a staggered rollout aimed at maximizing shopper traffic through August.
Crocs offers its full line of Croslite-based footwear, the soft molded shoe that gained popularity among kids and adults alike for its comfort and ease of wear. The new store features both classic clogs and seasonal styles, aiming to serve customers looking for casual, durable shoes ahead of the fall semester.
Five Below fills a niche market for budget-conscious families, offering products across categories like tech, room décor, fashion accessories and novelty snacks—all priced mostly under $5. The store appeals to a younger demographic, drawing crowds of tweens and teens seeking school gear with personality.
Ulta Beauty completes the trio with its broad inventory of cosmetics, fragrance, skincare, and hair products, in addition to an in-store salon. The store’s arrival marks a notable expansion in the beauty and personal care offerings at the outlet mall.
Jackson Premium Outlets has continued to evolve its retail mix in response to consumer trends, with this latest move designed to attract more foot traffic and extend shopper dwell time. With back-to-school shopping peaking in mid-August, the additions appear well-timed.
The center previously expanded food and seasonal offerings, and now with the inclusion of beauty, value and footwear anchors, it aims to cover all the major retail bases in one location.
––
Key Points
- Jackson Premium Outlets opened Crocs, Five Below, and Ulta Beauty this week
- All three retailers are fully open and targeting the back-to-school shopping surge
- The expansion strengthens the outlet’s appeal to a broad age range of shoppers