NEWARK, NJ – The growth of craft beer breweries in New Jersey is becoming a notable chapter in the state’s economic story. Leading this trend are local establishments such as Cape May Brewing Co., Kane Brewing, and Carton Brewing, each contributing to a lively and diverse microbrewery scene.
But there’s a problem. Governor Phil Murphy blocked a recent law passed by the state legislature that would have rolled back restrictions on New Jersey breweries.
“S-3038 passing in the New Jersey State Senate today brings us one step closer to meaningful change that will strengthen an important piece of our small business community. After this legislation passes the Assembly and the Governor signs it into law, breweries throughout the state will be in a better position than ever to impact their communities economically and by strengthening the social fabric of the towns they are proud to be a part of,” said Lori White of the New Jersey Brewers Association after the passing of the bill.
The bill passed, but it was never signed into law by the governor.
The legislation proposed permitting breweries to organize an unlimited number of events, offer packaged snacks for sale, collaborate with local eateries to present patrons with meal options, ensure they don’t consume alcohol on empty stomachs, and operate outdoor taps.
Phil Murphy said he will submit changes to the law under his conditional veto but did not disclose those changes. After all, he’s a proud and admitted Budweiser guy.
But he thinks new changes by the Alcoholic Beverage Commission aren’t good for the continued growth of the industry. The ABC rules limit how many events a craft brewery can hold each year.
“I’m not sure that’s the right, sensible step to take,” Murphy said. “The craft beer industry has sort of taken a real hold in our state. It’s become a source of great sort of pride.”
Under the law, breweries in the state would only be able to host 25 special events, and would be limited to 12 permits a year to sell products off their premises. They can only host 52 private parties at their facility each year, amounting to just one per week.
Before the latest hiccup over the Murphy veto and the ABC ruling, the state government has played a supportive role, ushering in policies that ease the operational pathway for these enterprises. Key legislative measures, including more accessible licensing procedures and tax incentives, have significantly aided in fostering a conducive environment for the craft beer industry.
This burgeoning interest in craft breweries over mainstream beer brands reflects a broader consumer trend valuing unique taste profiles and local business ethos. The appeal extends beyond the brews, as these local breweries often become community hubs, offering a distinctly local ambiance and experience.
The expansion of the craft beer sector is more than a trend. It’s a contributor to the local economy, providing new employment opportunities and engaging communities in a unique way. This sector’s growth showcases a slice of New Jersey’s microeconomic dynamism and the potential for local industries to flourish with the right blend of entrepreneurial spirit and supportive legislation.
The NJBA is now spearheading an effort to #savenjbeer, saying, “The New Jersey government has heavily regulated New Jersey Craft Beer businesses. Affecting operations from new-customer greetings to tightly restricting events and food service, these moves are making it increasingly difficult to operate a brewery. NJBA is working very hard through our team of professional lobbyists and organizers to change these trends, but we need your help.”