TOMS RIVER, N.J. – Dessert lovers across New Jersey are in for a sweet start to the new year as BJ’s Restaurant & Brewhouse launches its newest creation, the Butterfinger Pizookie, available now at its Toms River and Teterboro locations. The nationwide rollout brings the brand’s signature warm cookie dessert to local diners with a candy-coated twist featuring chunks of the classic Butterfinger candy bar.
Available for dine-in starting this week, the Butterfinger Pizookie combines a freshly baked chocolate cookie with vanilla bean ice cream, a rich chocolate shell, and a generous layer of Butterfinger pieces. The limited-time dessert marks BJ’s latest flavor collaboration following fan favorites like the Dubai Chocolate Pizookie and other seasonal variations that have turned the Pizookie into a BJ’s hallmark.
“For nearly 40 years, the Pizookie has captured the hearts and stomachs of our guests,” said Heidi Rogers, Senior Vice President of Marketing at BJ’s Restaurants, Inc. “Combine this with Butterfinger’s 100-year legacy of crispety, crunchety, peanut-buttery goodness, and you get a dessert that just has to be experienced to believe.”
The Butterfinger Pizookie joins BJ’s long-running lineup of inventive desserts that have helped define the California-based chain’s menu. With the new offering now available at Garden State locations including 105 Brick Plaza in Toms River and 21 Teterboro Landing Drive in Teterboro, locals can taste the buzz firsthand.
BJ’s has positioned its seasonal desserts as both nostalgic and innovative, bridging comfort food with pop-culture collaborations. Butterfinger, which has long billed itself as a candy for those who “break the rules,” brings its iconic crunch and peanut-butter flavor to a fresh format designed to draw dessert enthusiasts and social media attention alike.
Guests can enjoy the Butterfinger Pizookie for a limited time while supplies last, available for dine-in, takeout, or delivery through BJ’s official website or app.
BJ’s Restaurant & Brewhouse brings the Butterfinger Pizookie to its New Jersey locations, offering a limited-time dessert that blends the classic candy bar with its iconic warm cookie creation.