NEW YORK – Sweet meets street as M&M’S and Crocs announced Thursday their first-ever collaboration, rolling out a limited-edition footwear collection that merges candy-colored fun with Crocs’ signature comfort. The collection drops October 9 in stores and online, giving fans a chance to wear their love for the iconic chocolate brand on their feet.
A fusion of candy and comfort
The partnership between M&M’S, part of Mars, and global footwear giant Crocs introduces a lineup designed to highlight playfulness, self-expression, and individuality. Each pair features M&M’S-inspired graphics, colorful charms, and the recognizable “M” logo, bringing candy aisle nostalgia into fashion.
“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, General Manager of the Global M&M’S Ecosystem. She called the collaboration a unique fashion statement that mixes style with fun.
Collection details
The collection includes two clog designs and a seven-piece set of Jibbitz charms:
- M&M’S Classic Clog – Features a bold, candy-mix graphic, four themed charms, and two M&M’S logo heel-strap charms.
- M&M’S Bae Clog – A platform version for women, designed with glitter, multiple candy charms, and the signature “M” logo.
- M&M’S Spokescandy Jibbitz 7-Pack – Collectible charms representing the full cast of M&M’S characters.
Carly Gomez, Chief Marketing Officer of Crocs, described the project as a meeting of two bold brands. “Together, we’ve created a collection that’s as expressive as the fans who wear it,” she said.
Global release
The limited-edition footwear will be available worldwide starting October 9, online and in select retail locations. Both companies are banking on the crossover appeal of candy lovers and Crocs enthusiasts, with an emphasis on customizable, colorful footwear.
Key Points
- M&M’S and Crocs announced a global footwear collaboration launching October 9.
- The collection features two pairs of candy-themed clogs and a set of seven character charms.
- Executives say the partnership focuses on fun, creativity, and fan-driven self-expression.