Consumers say reduced blade count and design choices create confusion at purchase
PHILADELPHIA, Pa. – A growing number of consumers are raising concerns over what they describe as a misleading packaging change involving Venus brand razors, after noticing that packs previously containing three razors now include only two while maintaining a similar visual design.
The issue gained traction this week after a post on the online forum Reddit’s “shrinkflation” community detailed the change, with the user claiming the product “always came with 3” but now includes only two razors despite packaging that appears largely unchanged. The post has since generated widespread discussion and criticism from other users who say the shift is difficult to notice at a glance.
To make matters worse, stores like CVS are selling the new 2 count packs, but show images of the older 3 count packs.
The consumer acknowledged that the packaging does state the updated quantity but argued that the presentation contributes to confusion. “I do see where it says two razors in big letters, but it used to say two razors plus one extra,” the user wrote, adding that the consistent labeling made it seem like “I was still getting 3 razors for the same price.”
Key Points
- Consumers report Venus razor packs dropped from three razors to two
- Packaging design has drawn criticism for appearing similar to previous versions
- Online backlash highlights broader concerns over “shrinkflation” practices
Online backlash highlights frustration with “shrinkflation”
The post prompted dozens of responses from users who described similar frustrations with product downsizing paired with subtle packaging changes.
“Eff the companies that do this… it is absolutely misleading on purpose,” one commenter wrote, reflecting a sentiment echoed across the discussion thread. Others said such practices rely on brand loyalty and routine purchasing habits.
The original poster said the change would influence future buying decisions. “I won’t be supporting Venus anymore,” the user wrote. “After this cheap gimmick… I’ll just be… buying one of the more expensive brands.”
Some users suggested alternatives, including switching to men’s razors or reusable safety razors, which several commenters said offer longer-term cost savings.
Broader debate over consumer transparency
The discussion also touched on broader concerns about consumer protection and transparency in pricing and packaging.
One commenter argued that such practices could be addressed through stronger regulation, writing, “Every example of shrinkflation is preventable with consumer protections.”
While “shrinkflation” — the practice of reducing product quantity without lowering price — is not illegal if properly disclosed, critics argue that design choices can blur clarity for consumers, particularly when packaging closely resembles previous versions.
No official statement from the manufacturer was included in the discussion, and it is unclear whether the packaging change is part of a broader product update or pricing strategy.