WEST PALM BEACH, Fla. — Political activist and media personality Laura Loomer is drawing attention after publicly calling for more white representation in television commercials and threatening to boycott brands that do not include white people in their advertising.
In a post shared Tuesday on X, formerly Twitter, Loomer wrote: “Can we normalize putting White people back in TV commercials? If you don’t have white people in your commercial, I am not buying your product. I am tired of DEI commercials.”
The comments were made in response to a separate post about LGBTQ+ representation in media. Loomer did not name any specific companies or campaigns in her remarks.
The post sparked immediate reaction on social media, drawing support from some users and criticism from others. Loomer, a former congressional candidate, has a long history of making polarizing public statements and has been removed — and in some cases reinstated — from major platforms for violating hate speech policies.
The diversity of television advertising has evolved significantly over the decades. For much of the 20th century, commercials predominantly featured white actors and models, reflecting both the demographics targeted by advertisers and broader industry biases.
Beginning in the 1970s and 1980s, companies gradually began to include Black, Latino, and Asian actors in ads, in part due to growing market demands and increased public awareness of racial exclusion.
More recently, following widespread racial justice protests in 2020, many brands accelerated efforts to reflect America’s demographic makeup more accurately. Commercials have increasingly featured individuals of various racial backgrounds, along with LGBTQ+ people and people with disabilities. These changes are often driven by corporate diversity, equity, and inclusion (DEI) commitments, as well as consumer research indicating that younger audiences respond positively to inclusive marketing.
Despite this shift, white actors continue to appear widely in television advertising. Industry data indicates that while diversity in ads has increased, white representation remains prominent and proportionally significant.
No companies named by Loomer have issued a response to her post, and there is no indication of a coordinated campaign to exclude white individuals from commercials.
